Ulrike Arnhold

Managing Director Türkiye @ CHANEL

About

I am a CHANEL leader with more than twenty years of experience in management, communication, and strategy consulting (ex BCG).

Country

Türkiye

City

Istanbul

Industry

Luxury Goods & Jewelry

Skill

Digital Marketing, Brand Management, CRM, Strategy, E-commerce, Integrated Marketing, Marketing Strategy, Marketing, Business Strategy, Direct Marketing, Luxury Goods, Advertising, Consulting, Digital Strategy, Online Advertising, Marketing Communications, Marketing Management, International Marketing, Market Research, Customer Relationship Management (CRM)

Experience

Managing Director Türkiye

CHANEL

2025-1 - Present · 1 yr 9 mos

Istanbul, Türkiye

Director Digital, CRM & Media

CHANEL

2020-3 - 2025-1 · 4 yrs 11 mos

Hamburg, Germany

Director Global Marketing

Rodenstock

2018-5 - 2020-3 · 1 yr 11 mos

Munich Area, Germany

Head of Global Communications

BOGNER

2014-11 - 2017-9 · 2 yrs 11 mos

Munich, Germany

- Responsible for 360° marketing from customer understanding to creative production and roll-out - Leading teams in the fields of CRM, digital communication, direct and trade marketing, media, public relations & sponsoring, production & events, creative services and temporarily visual merchandising - Member of the Management Board, leading up to 24 FTE in HQ and functionally supervising regions - Currently on maternity leave

Global Consumer Marketing Director

Bally

2012-12 - 2014-10 · 1 yr 11 mos

Caslano, Switzerland

- In charge of e-Commerce (P&L responsibility), digital communication, direct marketing and CRM - Setting global brand strategy, 360° marketing communication plans and road map to omni-channel retailing - Executive Committee member, leading up to 9 FTE in HQ and functionally supervising regional staff

Global Digital & CRM Director

Bally

2011-5 - 2012-12 · 1 yr 8 mos

Caslano, Switzerland

- Heading e-Commerce (P&L responsibility) and digital marketing (web, social, mobile, apps, e-Mailers) - Steering CRM (customer database, clienteling) and direct marketing initiatives across all channels (in-store, classic and new media) - Executive Committee member leading 7 FTE in HQ as well as functionally supervising regional teams

Head of Branding

SWAROVSKI

2009-8 - 2011-5 · 1 yr 10 mos

Wattens, Austria

- Responsible for Swarovski’s B2B brands in jewelry, fashion, interior design & lighting - In charge of global brand strategy, branding partner programs, media planning and CI - Directly leading up to 6 FTE in HQ as well as functionally supervising regional Marketing Managers

Strategy consultant

Boston Consulting Group (BCG)

2004-1 - 2009-8 · 5 yrs 8 mos

Berlin, Germany

- Top management consulting in consumer goods/retail with focus on marketing and branding - Temporary transfer to Moscow office in 2006/07 and PhD leave of absence in 2008/09

Editor

AFP

2003-5 - 2003-12 · 8 mos

Berlin, Germany

Editing news on foreign affairs serving major print and digital media clients

Editor

Abendzeitung

2001-3 - 2002-9 · 1 yr 7 mos

Munich, Germany

Editing stories on economics, politics and culture for daily newspaper

Education

University of Bremen

Brand Management/Marketing

2008 - 2010 · 2 yrs

Thesis on “User Generated Branding" published in books (Gabler 2010; LIT 2009) & journal papers

Leipzig University

Journalism; Theater Arts

1997 - 2003 · 6 yrs

Semesters abroad at Journalists in Europe Foundation (Paris/France, Oct’02 – Dec ’02), University of Paris X (Nanterre/France, Oct ’00 – Feb ‘01) and Ohio University (Athens/U.S., Apr ’99 – Mar ‘00)