Uliana Kondrasheva

12 years in marketing and communications — I've been on every side of the process: production, agency, client. This gives me a clear view of where time and budget are lost, and where campaign meaning is born.The last 4 years at Avito, Russia's largest classifieds platform. Uplifted DTB (Daily Target Buyers) fact vs plan, consistently kept Ad Recall and Brand Recognition above benchmark, delivered 20+ T1/T2 campaigns on time. Silver at the E+ Award for a cross-vertical brand campaign. Built design guidelines and workflows still used by the team today.Led in-house teams (up to 6) and project-based crews of up to 50. Work in Jira, Confluence, Figma, and AI tools.Tech companies where communications drive real business outcomes, not just check boxes on an activity plan — that's where I want to be.Three things that set me apart:I measure success in business metrics, not creative output volumeI know production from the inside — I don't just approve, I manageI build processes that work without me