Ulan Toleugaziyev

Head of Product Brand | Narrative Design | Audio Design @ Lesta Games

About

Product Management | Full Cycle Publishing and Media Production | Community Management

Country

Belarus

City

Minsk

Industry

Computer Games

Skill

Narrative Design, Управление продуктами, Внутренние коммуникации, Внутренний и внешние коммуникации, Бренд-менеджмент, Мероприятия по запуску новых продуктов, Game Publishing, Развитие бренда, Маркетинг продуктов, Бренд-маркетинг, Контент-маркетинг, Реклама, Обучение на примерах прошлых достижений, Социальные медиа, YouTube, Короткометражные фильмы, Коммуникация, Русский, Английский язык, Менеджмент

Experience

Head of Product Brand | Narrative Design | Audio Design

Lesta Games

2026-3 - Present · 7 mos

Минск, Республика Беларусь

Product Brand Narrative Owner

Lesta Games

2025-2 - 2026-4 · 1 yr 3 mos

Минск, Республика Беларусь

Head of Content (Publisher)

Lesta Games

2023-8 - 2025-2 · 1 yr 7 mos

Минск, Республика Беларусь

Media Lead

Lesta Games

2022-11 - 2023-8 · 10 mos

Минск, Республика Беларусь

Video Content Producer

Lesta Games

2022-8 - 2022-11 · 4 mos

Минск, Республика Беларусь

Media Producer

Wargaming

2019 - 2022 · 3 yrs

Никосия, Кипр

Led and ran an internal media production studio. - Global live broadcasting, both external and internal. - Pre-recorded media production. - Art and photography assets. As a side project: assisted to research and develop new competitive systems for Wargaming products. Designed the early meta game prototype for an unannounced product.

Observer Team Lead / Producer

Wargaming

2017 - 2019 · 2 yrs

Cyprus

Explored and was prototyping new gaming systems from a video production perspective. The most important projects in this position: - WG Fests (2016-2019), grand offline events with more than 200.000 attendees on site and 1M+ viewers online. - WG League 2017 - Wargaming's final season of esports.

Broadcaster / Community Manager

Wargaming

2014 - 2017 · 3 yrs

Минск, Республика Беларусь

Started as a Community Manager for the esports section of World of Tanks, quickly changed my position to Broadcasting Manager. - Prepared and ran online / offline tournaments and esports shows, - Prepared and executed new Dev-to-Community messaging channels. - Directed all internal and external broadcasts for the World of Tanks, World of Tanks Blitz, World of Tanks Console, World of Warplanes, World of Warships, Master of Orion. - Managed several international broadcasting teams. - Supervised community influencers content. - Delivered internal tools for broadcasting and video production. As a result, official broadcasting channel followers count grew up to 12000% (800 -> 110000) in a year. The most significant projects that I did in this position: - Prepared and directed the very first WG Fest 2016 (BlizzCon analogue) live show in Moscow. - With a small team of 4 people, prepared, started, ran and broadcasted the series of WOT Absolute Supremacy online tournaments with more than 50.000 participants and more than 10M unique views (which was absolutely insane back in 2014).

Project Manager

Technodom

2011 - 2013-6 · 2 yrs

Алматы, Казахстан

PM for Project DIGI: the very first attempt to create esports sub-brand on the top of well known retail company “Technodom” in Kazakhstan. - Built and operated gaming arenas in 3 different cities - Managed esports teams in various competitive disciplines - Built a broadcasting studio - Ran local offline esports tournaments