ujjwal sehgal

* Managed a team of 22 Analysts working across Personal, Commercial Banking and General Insurance. * The team was responsible for developing Marketing Strategies of HSBC UK Bank Plc. This included key projects like Campaign Management, Dormancy Prediction, Customer Segmentation, and developing Optimal Contact Strategy. * Also involved in the development of Response based statistical models which are used for Customer selection for all Marketing Campaigns. * Involved in recruitment and campus hiring.

* Was responsible for building strategies for new account authorizations and account management of existing customers. * Responsible for creating strategies for Credit Line Decreases/Increases, Pre Screen Acquisitions. * Developed a new internal score model using some of the existing available scores, which was used for development of Account Management Strategies.

The Collection Management and Strategy Group manage relationships with collection agency partners, formulate and implements strategies to increase collections and maintain MIS technology. Lead the initiative right from analysis of the data to preparing of reports to be reviewed by the senior management of the company on the performance of the Collection Agencies across various collection buckets.

* Developed a New Credit Model Entry Strategy for the Personal Loans business for a leading bank in Malaysia. * Currently developing a Lapsation and X-Sell Model for a leading Insurance company in India. * Responsible for the delivery and management of projects as well as Pre-Sales and Business Development.

* Responsible for client management and solution design and delivery. * Key projects delivered included Churn prediction for a leading DTH (Direct-to-Home) provider, Customer Lapsation for an Insurance * company; Value based Segmentation for a leading DTH provider and a Travel & Leisure portal, developing X-Sell & Up-Sell strategies * for a retail bank. Designed and Implemented a Loyalty Program for a leading Travel & Leisure portal.

* Products launch feasibility study for a leading Personal Care brand. ; * Qualitative and Quantitative Customer Research studies that delivered information and insights into Customer Attitude, Purchase * Behavior, Customer Statistics, Brand Awareness and Advertising Effects. * Worked closely with Brand Managers to provide insights on Research findings.

* Responsible for the Analytical deliverables for a leading global Computer Manufacturer & a leading Insurance provider. * Various analytical projects being delivered which have a direct impact on Marcom activities, Market Media Mix Modeling etc.