Ujjal Kumar Chandra

Key Account Manager-Ecommerce at Dot & Key @ Dot & Key Skincare

About

An E commerce Professional with 8+ years of diverse experience in setting up and scaling E-commerce channels rapidly for varied verticals like Food & beverages( TE-A-ME) and Now Premium Skin Care (Dot & Key). Experience in heading E-commerce businesses across two different category has helped me set up the e-commerce channels and grow them up quickly. Key skills: Ecommerce operation, key account management, strategic partnership & alliances, customer service, team management.

Country

India

City

Greater Kolkata Area

Industry

Cosmetics

Skill

Marketing Strategy, Market Research, Team Management, New Business Development, Team Building, Integrated Marketing, Brand Development, Marketing, Sales, Key Account Management, Agency Liaison, BTL Activations, Logistics Management

Experience

Key Account Manager-Ecommerce at Dot & Key

Dot & Key Skincare

2019-1 - Present · 7 yrs 9 mos

Kolkata Area, India

Manager Ecommerce - Operation, Sales & Advertising

TE-A-ME Teas

2017-6 - 2018-12 · 1 yr 7 mos

Kolkata Area, India

Responsibilities are: 1. Managing ecommerce business for TEAME Teas on Amazon, Flipkart, Big Basket, Grofers, Paytm and others. 2. Leading the platforms, responsible for online sales volume, branding, sampling, and promotion. 3. Syncing digital marketing activities furthering the cause of ecommerce linkage of overall marketing initiative. 4. Designing and executing ecommerce specific promotions and offers, onsite properties, sampling and other marketing communications. 5. Being the SPOC for ecommerce platforms, responsible for engineered the promotion planning, ROI, so the channels become more efficient for the growth of the brand TEAME.

Marketing Executive

Madhu Jayanti International Pvt. Ltd.

2011-7 - 2017-6 · 6 yrs

Kolkata Area, India

Responsibilities are: 1. Partnered with marketing teams to deliver best in class shopping experiences of brand at ecommerce platforms like amazon, big basket, flipkat, snapdeal, paytm etc 2. Meticulously planned and foumulised and approach about on ecommerce search optimization. This ensure that TEAME brand were most discoverable on ecommerce platforms. 3. Leading the ecommerce channel at TEAME responsible for online volume and value sales across ecommerce sites. 4. Designing and executing online specific promotions and offers and specific targeting and sampling 5. Management and monitoring of Trade Marketing Investments and initiatives execution. 6. Develop new promotions for driving sales as well as execution of regular promotion programs. 7. Monitor the progress of trade engagement and promotional activities 8. Manages the point of sales material (including budget, logistics, distribution, assortment...) by finding the most efficient solutions. 9. Collaborates with product managers and marketing team to build sales promotions and product communication. 10. Plan in coordination with Marketing and Sales the support for all new launches. 11. Coordination with Vendor/ Vendors at local level (service providers & sales promotion agencies etc ;) for supply of items or services as per pre-defined criteria and process. Coordinating with them to ensure right delivery of decided services. 12. Participation in Trade Fairs,Exhibitions and implement BTL Activities to promote company brands. 13. Ensures efficient spending of central budget and supervises the trade marketing spending in the subsidiaries. 14. Ensures that the local feedback is taken into account by regularly visiting sales teams, customers and stores