Ujang Syarif Hidayatullah
Head of Sales Acquisition @ Radikari
About
From the very beginning of my journey, I’ve believed that every individual carries untapped potential, they just need the right system, clear guidance, and genuine encouragement to unlock it. This belief has shaped my path across diverse fields: from quality management (ISO 9001) and education management, to leadership & public speaking, and expanding further into sales enablement and digital marketing. Along the way, I’ve realized one powerful truth: growth always starts with people. I thrive at the intersection of strategy, communication, and people development, whether it’s training teams, driving digital transformation, or bridging a company’s vision with on-the-ground execution. For me, it’s never just about numbers or targets, it’s about how people involved feel inspired, empowered, and ready to make a bigger impact. What drives me? Turning ideas into impactful actions, whether by optimizing systems, inspiring teams through communication, or empowering organizations to grow with purpose. If you also believe that great businesses are built by growing people first, then we share the same vision.
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Indonesia
Management Consulting
Effective Communication, Public Speaking, Interpersonal Skills, Education Management, Curriculum Development, Quality Assurance, Educational Policy, Project & Program Management, Research & Data Analysis, Communication & Training, Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Campaigns, Google Analytics, Paid Ads, Content Strategy, Email Marketing, Performance Analysis, C-Level Executive Support
Experience

Head of Sales Acquisition
Indonesia
Main Responsibilities: - Developed and executed end-to-end sales and digital marketing strategies to achieve revenue and growth targets. - Oversaw performance marketing, SEO/SEM, paid social, email marketing, and content-driven campaigns across multiple platforms. - Directed cross-functional teams in campaign planning, execution, and optimization to maximize digital engagement and lead generation. - Led the creation of digital content, including company profile videos, landing pages, and marketing assets to enhance brand presence. - Implemented lead management processes aligned with CRM systems to ensure conversion tracking and sales funnel visibility. - Analyzed customer behavior, campaign performance, and market trends to inform data-driven decisions. - Collaborated with product, operations, and finance teams to ensure alignment between digital efforts and business goals. - Built strong client and stakeholder relationships, focusing on long-term value and strategic partnerships. - Managed sales and marketing budgets with a focus on digital ROI and cost-effective customer acquisition. - Led customer acquisition and retention initiatives through digital-first strategies and omnichannel engagement. - Oversaw market research and competitor analysis to refine positioning and identify growth opportunities.

Head of Business Operations
Jakarta, Indonesia
Main Responsibilities: - Led full-cycle business operations for outsourcing services across various sectors, while aligning operations to support digital marketing growth strategies. - Oversaw workforce planning, recruitment, and deployment of large-scale outsourced teams, including those supporting digital functions (e.g., content moderation, customer support, campaign execution). - Collaborated with digital marketing teams to ensure operational readiness for campaign launches, product rollouts, and online initiatives. - Managed client relationships and SLAs, including with digital-focused clients (e.g., e-commerce, fintech, digital agencies), ensuring timely delivery and quality service. - Supervised cross-functional teams and implemented KPIs that measured both operational performance and marketing-driven outputs (e.g., response time, conversion support). - Supported digital campaigns through operational execution—such as managing outsourced social media teams, lead generation support, or event logistics. - Drove process optimization and system automation, including integration with CRM, social media monitoring tools, and marketing platforms. - Ensured compliance with employment regulations, data privacy laws (e.g., GDPR-like standards), and brand guidelines in digital execution. - Reported operational insights and marketing-related performance metrics to stakeholders, supporting data-driven decision making. - Led client onboarding, including digital operations scoping and service transition planning.

Head of Learning Development and Culture
Jakarta, Indonesia
Main Responsibilities: • Design and implement training programs that align with the organization’s strategic goals, ensuring clear understanding of business objectives. • Serve as the primary point of contact for all training and development-related inquiries within the organization. • Collaborate closely with department heads and team leaders to identify unit-specific training needs and deliver appropriate solutions. • Utilize various training methods—including e-learning, classroom sessions, coaching, and on-the-job learning—to meet diverse learning styles. • Manage training budgets efficiently, ensuring cost-effective solutions without compromising program quality. • Build and maintain strong partnerships with external training providers to support specialized learning initiatives. • Oversee the learning and development of the HR team, supporting their growth through tailored training interventions. • Design and roll out core training curriculums and engagement programs for employees, including values-based learning and organizational culture programs. • Recruit, supervise, and mentor Training and Learning & Development Specialists to ensure program excellence and consistency. • Develop and manage digital content to support learning development programs and enhance employee engagement. • Plan and execute core value campaigns to embed organizational values into everyday workplace culture through multi-channel communication strategies.

Regional Sales and Training Manager
Kalimantan, Sulawesi, Gorontalo, Tangerang, Serang – Cilegon, Jakarta, Depok dan Tangerang Selatan
Main Job: Leadership Development • Conduct training sessions for Business Centers (BCs) and members to strengthen leadership skills. • Lead regular meetings with BCs and members, ensuring consistent follow-up on targets and performance. • Facilitate Business Planning Sessions to align strategies and boost goal achievement. • Motivate and inspire BCs and members to improve their personal and team performance. • Provide ongoing coaching and development to enhance leadership capabilities. • Lead and supervise Area Sales Managers (ASMs) to ensure effective execution in the field. Sales Force Development • Organize and coordinate various prospecting activities with BCs and members to attract new recruits. • Plan, organize, and supervise events at different levels, ensuring maximum recruitment from each. • Strengthen the performance of core teams through active engagement and skill-building programs. Employed Sales Management • Monitor and analyze regional performance using company systems and reports. • Ensure achievement of recruitment and leadership development targets in assigned regions. • Develop monthly follow-up plans focusing on accomplishments, challenges, and improvement strategies. • Prepare comprehensive monthly reports including performance analysis and strategic recommendations. Marketing and Customer Engagement • Design and execute regional marketing strategies to drive sales growth and strengthen market presence. • Develop targeted digital content for both B2B (partners, resellers) and B2C (end consumers) audiences. • Implement cross-channel customer engagement campaigns via social media, email marketing, and offline crowd activities (e.g., store events, community activations). • Align marketing initiatives with the company’s digital transformation, supporting the shift from offline to online sales. • Collaborate with Business Centers and internal departments to ensure consistent and effective brand messaging across platforms.

Area Sales and Training Manager
All Kalimantan, Sulawesi, SumSel, Bengkulu, Jambi, Jakarta, Tangerang & Serang
Main Job: Leadership Development • Conduct leadership and skill development trainings. • Lead regular meetings with Business Centers (BCs) and members, and follow up on target achievements. • Facilitate Business Planning Sessions with BCs and members. • Motivate BCs and members to improve performance and achieve business goals. • Provide coaching and mentoring to develop leadership capabilities among BCs and members. Sales Force Development • Organize and coordinate various prospecting activities together with BCs and members. • Plan, organize, and supervise multi-level events with a focus on maximizing recruitment at each event. • Consistently deliver strong messaging to promote growth through Sponsoring and Selling. • Drive performance improvement among core teams through effective member engagement and support. Employed Sales Management • Monitor and analyze regional performance using company systems and reporting tools. • Ensure achievement of recruitment and leadership development targets within the region. • Develop monthly follow-up plans to address key achievements, challenges, and problem areas. • Conduct performance reviews with BCs and members, and take action based on progress toward set targets. • Prepare and submit detailed monthly reports including results, analysis, and planned follow-up actions. Marketing and Digital Content Development • Design marketing programs and digital content strategies to support sales growth. • Align marketing initiatives with the company's transition from offline to online sales channels. • Support BCs and members in adapting to digital platforms through training and content creation. • Collaborate with internal teams to ensure consistent messaging across all digital campaigns.

Core Training Manager
Indonesia (National)
Main Job: • Develop business development training modules for Sophie Paris Business Centers (BCs). • Conduct training sessions for new BC candidates and BC regeneration programs. • Deliver performance review, operational, and upgrading training for existing BCs. • Design and implement business development programs for BCs and members. • Assist in planning and implementing marketing programs such as Office to Office and Community to Community to drive sales growth. • Provide field support for the sales training team to ensure effective execution.

Area Training Manager
Sulawesi, Gorontalo, North Sumatra–NAD, Kalimantan & Eastern Indonesia
Main Job: • Conduct training sessions and events across all company branches in Indonesia. • Enhance members’ skills in business operations and development. • Develop member coaching programs to support successful completion of the SLC program targets. • Design and implement impactful sales marketing programs to optimize training effectiveness and drive business growth. • Support Sophie Paris Business Centers in maintaining motivation and strong commitment to success, aiming to increase their fees. • Provide techniques in persuasion, product sales, public speaking, recruitment, and leadership development. • Design strategic plans for Business Centers to achieve sales targets. • Monitor and remind Business Centers of their weekly achievements. • Develop comprehensive training modules. • Serve as Master of Ceremony (MC) for Sophie Paris events.
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