Taras Y.

With over 10 years of experience across digital and traditional marketing, I currently serve as Head of Marketing at Vivid, a visual data and AI platform transforming how enterprises create, manage, and scale 3D content for both human-facing experiences and machine intelligence. At Vivid, I lead global marketing strategy, positioning, and growth initiatives, with a strong focus on visual data, synthetic datasets, and computer vision as a service. The platform enables businesses to turn 3D content into long-term data assets, powering visual commerce, configuration, and next-generation AI systems. Prior to joining Vivid, I was Marketing Director at Arbostar, the world’s leading CRM for tree care businesses, where I owned end-to-end marketing strategy and helped drive global growth in a highly specialized B2B SaaS market. Before Arbostar, I worked at NAKIVO as a Lead Nurturing Specialist, focusing on customer acquisition and retention through data-driven digital programs. Earlier in my career, I spent over three years as Director of Marketing and Public Relations at Y Agency, leading integrated marketing campaigns, brand development, and digital growth initiatives for a diverse portfolio of international clients. I hold multiple Google certifications and bring strong hands-on expertise in YouTube and Meta (Facebook) advertising, delivering campaigns that significantly increased engagement, conversion, and long-term customer value. A lifelong learner and strategic marketer, I continuously refine messaging, go-to-market execution, and positioning to align marketing with measurable business impact. I hold a Master’s degree in International Management from Université Catholique de Lille, which strengthened my understanding of global markets and cross-cultural communication. Having lived in France for the past three years, including one year in Paris, I bring a strong international perspective and thrive in collaborative, multicultural teams. My focus is always on delivering meaningful, measurable value, for both the business and its customers.