Uğur Akbıyık

I am restructuring the brand’s digital transformation strategy to build a holistic e-commerce ecosystem rather than limiting it to online sales. Beyond managing e-commerce and digital marketing operations, I am responsible for enhancing the efficiency of the e-commerce warehouse operations, systematizing micro-export processes, and orchestrating the company’s transition to an omnichannel infrastructure. This includes redefining workflows around stock management, WMS integrations, logistics optimization, and operational KPI tracking — ensuring full alignment between stores, warehouse, and online channels. I also oversee micro-export initiatives, focusing on logistics, pricing, customs, and marketplace compliance to strengthen the brand’s international presence. At the core of this transformation lies a clear objective: to achieve sustainable digital growth for Lee Cooper by reducing operational costs, driving efficiency, and standardizing customer experience across all touchpoints.

As the Head of E-commerce and Digital Marketing at Armine, I have spearheaded a period of aggressive growth and transformation within our ecommerce operations. Upon taking over, I successfully accelerated the expansion of our e-commerce platform, reaching record-breaking sales volumes and revenue, with over 100% growth in like-for-like (LFL) comparisons. I played a pivotal role in completing and launching cross-border initiatives, allowing the brand to establish a strong presence in international marketplaces. Under my leadership, the online store's contribution to traditional retail sales grew to 40%, marking a significant milestone for the company. Managing customer service and logistics during high-volume campaigns, I ensured seamless execution with minimal disruptions. I also worked closely with our digital marketing agency, providing strategic briefs to ensure the brand reached its target audience effectively, while closely monitoring the performance of campaigns on a quarterly basis. Furthermore, I oversaw the optimization of third-party applications, which enhanced our operational efficiency and contributed to a smooth and satisfying user experience. I personally led the implementation of omnichannel processes, integrating this critical strategy into the company’s overall growth model. One of my most impactful contributions was identifying and resolving a major issue within our return process, which had been a source of significant financial loss. By implementing targeted solutions, I transformed this into a success story, helping to secure the company's long-term profitability.

Designing all digital marketing works of the brand and managing and reporting the communication with the agencies, Execution of all processes with national marketplaces. Determining the need for product shots and management of agency processes, Improvement of warehouse processes, transition to WMS system and organization of addressing processes, Implementation of opex processes in all departments contacted by e-commerce, Establishing the CRM system, Establishing and managing the entire after-sales support operation of the brand on the offline side

Implemented tactical online marketing practices to target specific consumers and demographics. Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience. Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction. Worked with third-party partners to coordinate website promotional activity. Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs. Collaborated with supply vendors and distributors to purchase supplies in bulk with favorable discounts. Developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans. Constructed new payment systems for online orders to optimize website shopping and boost sales. Sales processes were managed in global marketplaces. All technical work was done as a necessary part e-exports.

Full management of the company's eCommerce site. I used all the features of e-commerce package, especially campaign creation, member management, design management, gift checks, SEO studies, link and tag management. I managed the company's AdWords account and utilizing emarketing, regional, seasonal, YouTube ad, and its other features. I was responsible for the tracking of the Webmaster Tools, My Business, and Analytics services, managed the email marketing the company’s products. I also created separate mail groups based on personality, region, and quality. I managed push notifications for desktop and mobile devices. I also created separate campaigns based on device types. I set up and managed the live support system. I added users, assigned them to departments, created automatic messages etc. I managed the company's other websites and created campaign banners. I carried out the domain tracking and its management. I managed the social media account of the company including Facebook Ads, and Instagram and I increased interaction with customers. I am able to use the basic features of Akınsoft. I was also responsible for the IT Management of the company.

Full management of the company's eCommerce site. I used all the features of e-commerce package, especially campaign creation, member management, design management, gift checks, SEO studies, link and tag management. I managed the company's AdWords account and utilizing emarketing, regional, seasonal, YouTube ad, and its other features. I was responsible for the tracking of the Webmaster Tools, My Business, and Analytics services, managed the email marketing the company’s products. I also created separate mail groups based on personality, region, and quality. I managed push notifications for desktop and mobile devices. I also created separate campaigns based on device types. I set up and managed the live support system. I added users, assigned them to departments, created automatic messages etc. I managed the company's other websites and created campaign banners. I carried out the domain tracking and its management. I managed the social media account of the company including Facebook Ads, and Instagram and I increased interaction with customers. I am able to use the basic features of Akınsoft. I was also responsible for the IT Management of the company.

Kelimelerin gücü!

Marketing, Advertising, Technical Administrative, Sales, Social Media Marketing on porselensepeti.com

dropuot.