Udayan Sharma

Associate Director, Growth Marketing @ Venmo

About

I’m a marketing leader driven by my passion for storytelling and my engineering foundation. I’ve had the chance to tell the story of many brands both through the language of numbers and words. My work has focused on user acquisition, engagement and performance marketing across paid, lifecycle and organic growth channels. This journey has included startups and scaled companies - and I've loved both. I always try to infuse a positive, enjoyable atmosphere into every project. My compass is guided by the desire to keep asking questions, always eager to learn and innovate. KEY ACHIEVEMENTS -Launched 10+ global gaming titles—including X-Men and Assassin’s Creed—while leading marketing at Aeria Games, which led to the company’s acquisition. -Built the marketing function for a new gaming e-commerce startup—growing the company from 0 to 7M+ users and driving the business to profitability. Growth Channels - Paid | Lifecycle | Organic | Analytics | SEO | ASO | CRO | Web | Referrals | Influencer | PR | Social | GTM | AI

Country

United States

City

Mountain View

Industry

Marketing & Advertising

Skill

Growth Marketing, E-Commerce, Paid Social Media, Mobile Messaging, Budgeting, Marketing Budget Management, Influencer Marketing, Data Analytics, Go-to-Market Strategy, Customer Relationship Management (CRM), Demand Generation, Budget Forecasting, Visual Storytelling, Campaign Tracking, Performance Motivation, Channel Account Management, Market Planning, Allocations, Customer Acquisition, Multi-Channel Marketing

Experience

Associate Director, Growth Marketing

Venmo

2024-4 - Present · 2 yrs 6 mos

San Jose, California, United States

Director of Marketing

Gameflip

2015-1 - 2024-4 · 9 yrs 4 mos

San Jose, California, United States

[Led marketing teams of various sizes for the launch of a new e-commerce gaming digital marketplace website and mobile apps. Owned entire marketing strategy and grew the platform from 0 to over 7 million users] -User Acquisition – Led in-house and agency assisted execution of Google, Fb/Meta, DSP's, Apple, OTT, Ad Networks campaigns with a both higher and lower end budgets -SEM – Managed Google search and Bing team; improving conversion rates with quality score optimization -Analytics- Responsible for forecasting and executing marketing plans based on LTV and ROI analysis with Mixpanel, Google Analytics, Appsflyer and Datamart and database -Influencer Campaigns – Negotiated partnerships with social media influencers on customized campaigns to increase brand awareness and drive conversions -SEO – Collaborated with agency to execute site optimization increasing organic traffic to portal 3x -Social Media – Revamped corporate social media strategy to improve retention -Email – Improved conversions with targeted re-engagement campaigns -Brand Management – Responsible for all corporate messaging; led rebranding initiative including logo, website, and positioning -PR – Able to remove dependency on external PR firm by developing media partnerships in-house -Data Analysis – Programmed a custom marketing dashboard to monitor and optimize tracking from impressions to download -Funnel Optimization– Ran A/B and multivariate testing campaigns to optimize the entire marketing funnel including landing page optimization -Emerging AI tech - Worked with emerging product and MarTech including web3, AI, Midjourney, Chatgpt , Jasper, Figma, Salesforce -Collaborated with Marvel, Ubisoft, and external groups to execute launch in NA, Europe and Asia Launched spinoff venture AdvanceClub [A global platform for esports gamers backed by partnerships with the worlds biggest esports pros like Fortnite World Cup winner Bugha, Dreamhack winner MrSavage, & other world class esports athletes.

Director of Marketing

Aeria Games

2014 - 2015 · 1 yr

Led the global marketing launch of more than 10 top gaming titles like X-men and Assassin's Creed [Starting from a smaller team, eventually led a team of 10+ to head growth strategy for games publishing business that was successfully sold off to German media company ProSieben]