udara dharmasena

* Heading the paid media team * Overlooking the social media team and guiding the lead of social media * Creating and evolving the overarching Paid Media strategy for each of the brands * Assisting with the management of the Paid Media campaigns * Controlling budgets and ensuring campaigns are delivering the expected performance * Training and developing the Paid Media Executive and other members of the team who express an interest in learning more about paid media * Uncovering opportunities for business growth outside of the core channels * Keeping up to date with digital marketing news and trends and briefing the internal teams on anything relevant that could impact the business as a whole * Integrating PPC, Display and Paid Social campaigns with other digital channels that the businesses may be using * Analysing and reporting on campaign and channel performance

* Conducting lectures on following modules for the students in 'Professional Diploma in Digital Marketing' and Corporate Trainings * Search Engine Marketing * Display Advertising * Social Media Marketing * Inbound Marketing

* Conceptualizing, planning and implementation of digital marketing strategies for reputed brands in Sri Lanka. * Developing overall digital marketing strategies for existing clients and new client acquisitions * Managing the social media profiles of clients and creating content plans * Developing monthly digital advertising plans for clients (Direct placements, Google Display/Search and Facebook Advertising) * Compiling monthly reports (including web analytics, SM Analysis and Conversion Tracking) of digital media campaigns of the clients * Introducing innovative social media ideas to engage with the target audiences of each client

* Conceptualizing, planning and implementation of digital marketing strategies for reputed brands in Sri Lanka. * Developing overall digital marketing strategies for existing clients and new client acquisitions * Managing the social media profiles of clients and creating content plans * Developing monthly digital advertising plans for clients (Direct placements, Google Display/Search and Facebook Advertising) * Compiling monthly reports (including web analytics, SM Analysis and Conversion Tracking) of digital media campaigns of the clients * Introducing innovative social media ideas to engage with the target audiences of each client

* Heading the paid media team * Overlooking the social media team and guiding the lead of social media * Developing the overarching Paid Media strategy for each of the brands * Assisting with the management of the Paid Media campaigns * Controlling budgets and ensuring campaigns are delivering the expected performance * Hiring the right talent for the organization * Training and developing the team members on digital media and relevant topics * Uncovering opportunities for business growth outside of the core channels * Integrating PPC, Display and Paid Social campaigns with other digital channels * Steering the social listening tasks for special projects * Keeping up to date with digital marketing news and trends and briefing the internal teams on anything relevant that could impact the business as a whole

* o Operating as the main responsible person for the Mobile for Development (Mobile4D) Projects implemented by Sarvodaya-Fusion. * o Plan, organize, source resources, and ensure the implementation of the promotion plans in a timely manner to achieve the implementation goals. * o Act as the key contact point between internal management and external parties such as software vendors, wireless operators and project partners (e.g. SEEDS) * o Travel frequently to regional locations for meetings and promotions with project teams. (workshop organizing, team management, field level farmer/community group formation) * o Develop regular progress reports, as per the standards and requirements of Fusion management. * o Engage communities through usage of social media.

* o Reporting to the Project Coordinator and Project Manager. * o Preparation of Monthly/Annual project activity plans. * o Preparation of Interim/Annual narrative reports. * o Supporting in compiling interim and annual financial reports. * o Ensuring timely implementation and completion of project activities. * o Organizing workshops/trainings/meetings as per the plans. * o Keeping regular contacts with donor agencies. * o Development of project proposals for the sustainability of organization.

St. Joseph's College, Anuradhapura

Operational Level: Professional Certificate in Marketing: Exploring Consumer Behavior Economic and Legal Impact Developing Effective Communications Managerial Level: Diploma in Marketing: Synergising Marketing Communications (SMC) Driving Brands for Results (DBR) Finance for Effective Marketing (FEM) Managing Sales & Distribution (MSD) Strategic Level: Graduate Diploma in Marketing: Advanced Management Competencies (AMC) Strategic Marketing for Sustainability (SMS) Managing Global Dynamics (MGD)