Tài Nguyễn (Tony.Jr)
Assistant Brand Manager @ Nafoods Group
About
Over the past period at Nafoods, I have focused on developing and executing brand and marketing strategies for consumer products, aligning brand values with product quality, origin stories, and sustainability. Leveraging a structured, analytical mindset, I contributed to product concept development, integrated marketing campaigns, product launches, and multi-channel communications. I worked closely with cross-functional teams to ensure brand consistency and to support the long-term goal of bringing Vietnamese agricultural products closer to both domestic and international consumers.
Vietnam
Ho Chi Minh City Metropolitan Area
Retail
Store Management, Retail, Supervisory Skills, Reporting & Analysis, Vietnamese, Marketing Campaigns, Revenue & Profit Growth, Creative Partnerships, Management, Marketing Event Planning, Leadership, Market Planning, Business Performance Management, Communication, Strategy, Organization Skills, E-commerce SEO, Global E-Commerce, Legal Research, Brand Identity Development
Experience

Assistant Brand Manager
Ho Chi Minh City, Vietnam
- Support brand strategy and marketing execution for Naseed and Nafoods export business lines. - Manage product portfolio across multiple agricultural segments. - Conduct market and product research to support new product development. - Coordinate marketing activities to strengthen brand visibility and business growth. - Support commercial initiatives in both domestic and international markets.

Store Manager
Ho Chi Minh City, Vietnam
- Act as the brand representative at the store, ensuring consistency with Naf Cafe’s identity: Authentic – Natural – Fresh. - Oversee all store operations including daily execution, team management, service quality, and customer experience. - Collaborate closely with the Marketing team to implement brand campaigns and in-store communications. - Propose and execute initiatives that connect customers with the brand’s core values. - Serve as the link between corporate brand strategy and real-world customer interaction at the store.

Business Consultant
Thủ Đức, Ho Chi Minh City, Vietnam
-Seeking partners and investors for the company. -Planning and constructing phased action plans aligned with business, financial, and marketing strategies. -Proposing a brand development strategy and building a furniture ecosystem by leveraging technology. -Building a brand identity, core values, and brand messaging for eMod Kitchen. -Implementing ATL (Above-the-Line) and BTL (Below-the-Line) marketing plans and strategies for eMod Kitchen's kitchen cabinet products. -Connecting and collaborating with agencies and suppliers to support eMod Kitchen's marketing plans. -Organizing product and brand launch events, as well as the grand opening of eMod Kitchen's first showroom. -Developing a strategy to build media channels and enhance brand positioning for eMod Kitchen first of 5 Brand in ecosystem Furniture

Ecommerce Specialist
Ho Chi Minh City, Vietnam
-Presenting product positioning, advertising strategies, and SEO & SEM strategies for the product on the platform. -Collaborating with the Amazon account in Ho Chi Minh City to formulate product plans and P&L strategies.

Business Development Executive
-Consulting and guiding tailored strategies for clients across various industries. -Optimizing marketing costs to increase customer conversion. -Researching and analyzing the market to provide strategic marketing solutions for customers. -Managing marketing metrics and generating weekly reports. -Planning market expansion and implementing digital agency services.
Tài Nguyễn (Tony.Jr)'s Contact Information
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