Tzu-Chieh Chou

Tzu-Chieh Chou

Marketing Manager @ ELITE CLOUD PTE. LTD.

About

Data-driven digital marketing professional with 4+ years of experience with SEO, SEM, advertising, website management, and data analysis. Be capable of optimizing online campaigns against industry benchmarks. Knowledge of the semiconductor industry across various application domains. Be able to generate content to communicate complex ideas with audiences from industry experts to the public.

Country

Taiwan

City

New Taipei City

Industry

Semiconductors

Skill

Email Marketing, Search Engine Optimization (SEO), Data Analytics, Google Ads, Google Analytics, Digital Marketing, Data Visualization, Search Engine Marketing (SEM), Business Administration, WordPress, WordPress Design, Web Scraping, Regression Models

Experience

ELITE CLOUD PTE. LTD.

Marketing Manager

ELITE CLOUD PTE. LTD.

LinkedIn
2024-8 - Present · 2 yrs 2 mos

Taiwan

EDOM Technology

Senior Digital Marketing Specialist

EDOM Technology

LinkedIn
2021-2 - 2024-7 · 3 yrs 6 mos

台灣 Taipei City 內湖區

- Owned annual digital roadmaps: +20 % traffic, +256 % MQLs - Grew top-3 keywords 160 % → steady organic lift - Built GTM → GA4 → Looker dashboards, reporting time ↓ 90 % - Optimised APAC LinkedIn / Google / Meta ads, CPL ↓ 50 % - Sent 25 k tri-lingual newsletters (12 % OR) + long-tail content

Home Boutique

Marketing Intern

Home Boutique

LinkedIn
2018-3 - 2018-9 · 7 mos

Taiwan

- Aligned digital campaigns with sales goals - Ran competitor & keyword research for SEO / SEM - Wrote inbound blogs on WordPress; fixed weak pages via GA - Omni-channel sale event: 91,858 pageviews, +30 % visits - Grew Facebook by 2 k in 2 mo; ranked product keywords on Google first page

Education

Lancaster University

Lancaster University

LinkedIn

Advanced Marketing Management

2019 - 2020 · 1 yr

- MSc thesis: consumer sentiment vs. box-office performance in film industry - Scraped 1.26 M reviews/posts via Python; performed large-scale sentiment analysis - Built panel-data models to quantify eWOM’s dynamic effect on revenue - Managed end-to-end research: data cleaning, modelling, writing, and presentation

Fu Jen Catholic University

Fu Jen Catholic University

LinkedIn

Business Administration and Management, General

2014 - 2018 · 4 yrs

- Social-media project: +100 likes & 60 organic reach per post in 2 months - Created tutorial post series boosting campus foot-traffic for local stores - Capstone: IMC & 4C plan for skincare start-up, rated “Excellent” by faculty

Tzu-Chieh Chou's Contact Information

Email

******@***.com

Phone

(**) *** ****

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