Tylor Law

．Graphic Designer at HKUMed, offering creative direction and working collaboratively with the marketing team. ．Developed online and printed materials for prominent HKUMed events, such as: "Medicine and Healthcare through the Lens of Digital Art", "Since 1887: A Walking Tour", and "HKUMed InfoDay". ．Contributed to the design of educational resources, including succession rolls.

．Led the design team in developing creative concepts and providing art direction for diverse marketing campaigns. ．Collaborated with vendors (production houses, photographers, illustrators, etc.) to execute materials across various channels. ．Managed multi-channel campaigns, including digital, social, TV, and in-store promotions. ．Worked with notable clients, including Otsuka Pharmaceutical (Oronamin C, Ulos, Oronine, Soyjoy), Hang Seng Bank, Zurich Insurance Group, Outback Steakhouse, Aussie Grill by Outback, Mannings and Wing Wah Cake Shop.

．Designed various formats of social media content, e.g., static images, videos, motion graphics, etc., and actively contributed to ideation and development of content directions. Worked with notable clients such as Blue Girl Beer, Hong Kong Monetary Authority, Jardine Matheson, and Starstreet Precinct. ．Contributed to the development and maintenance of brand guidelines to ensure consistency across all marketing materials.

．Contributed to the design of covers and layouts for the weekly magazine "100Most" (100毛） and the publication's "Black Paper" (黑紙). ．Curated and sourced art props for photo and video shoots.