Tyler Lubben

Relentless Labs integrates our marketing intelligence technology directly into your MarTech stack. Our systems enhance email personalization, content marketing, and market intelligence without replacing what you already use. We integrate with your workflows and become part of your growth infrastructure.

Built and scaled data, analytics & data visualization consulting & training practice serving diverse clients from startups to Fortune 500s across all departments, spanning finance, healthcare, technology, retail, and 15+ other industries. Strategic Analytics Consulting: • Led data visualization strategies for over 100 clients including executive style interactive dashboards, real-time operational intelligence, and agile self-service analytical systems that transformed decision-making processes • Developed intelligence platform analyzing YouTube, Reddit, and social media analytics alongside content through semantic Weaviate database to synthesize qualitative insights with quantitative data • Collaborated with C-suite executives to design custom analytics solutions and micro applications solving complex data challenges where standard BI tools couldn't meet enterprise requirements • Delivered 100+ advanced data strategy implementations featuring Tableau accelerators, automated ETL pipelines, and self-service analytics platforms reducing implementation time by 60% Thought Leadership & Mentorship: • Established thought leadership in data visualization space through comprehensive training programs serving 700+ enterprise customers and building 13K+ subscriber community • Mentored C-suite executives and analytics teams across Fortune 500 companies on advanced visualization strategies, data storytelling techniques, and self-service analytics adoption

Lead company-wide data infrastructure, analytics and AI strategy transformation initiatives for an e-commerce marketing agency. Partner with executives to identify innovative analytics, AI and technology opportunities. Data Strategy: • Collaborated with marketing/operations to architect unified analytics platform integrating YouTube, TikTok, Amazon, logistics and Meta Ads data, increasing both teams' self-service analytics adoption by 70% • Architected complete open-source data infrastructure from scratch implementing MySQL RDS, NocoDB for application backends, Superset for analytics dashboards, N8n workflow automation, Airflow orchestration, dbt Core transformations, and Great Expectations data quality monitoring on an AWS EC2 instance. Analytics & Business Intelligence: • Collaborated with sales team to build comprehensive lead generation pipeline integrating LinkedIn data and email verification APIs with AI clustering segmentation, delivering personalized campaign dashboards that increased response rate by 60% • Worked with marketing team to build data-driven lead magnet app using vision models and competitive intelligence to generate personalized infographics with LLM insights increasing lead capture by 400% AI-Powered Analytics & Automation: • Ideated and developed an AI Sales Deck Generator with automated auditing and competitor analytics, reducing deck creation from 3 hours to 5 minutes while increasing close rates 40% • Collaborated with sales leadership to develop meeting intelligence pipeline with automated transcription, AI personality analysis, sentiment analysis and executive briefing & AI-powered Sales Battle Cards

Led enterprise analytics modernization initiative. Evaluated Snowflake and Azure architectures for cloud migration strategy. Managed cross-functional teams through discovery and implementation planning phases. • Collaborated with enterprise clients to build production GenAI analytics platforms including AI agents and automated insights generation using Python, OpenAI, and LangChain for financial services applications • Led distributed analytics teams and stakeholder interviews to architect member engagement portal for banking clients, integrating predictive analytics with GenAI while managing project timelines and deliverable quality

Onboarded to implement Tableau data visualization tool and served as a consultative analyst, collaborating with department executives to create over 50 data visualization and business intelligence projects . Executed over 100 data assessments to provide leadership with recommendations on how to manipulate large and complex data sets into insightful dashboards. Managed all HRIS reporting and data analysis utilizing Tableau, Excel, SQL, and SSRS. Trained HR department on Tableau dashboard navigation and facilitated ad hoc optimization requests. Managed Tableau Server site and wrote SQL code to pull relevant data for dashboarding, leveraging data to provide reports and recommendations. Built a 20-page quarterly Tableau scorecard for the HR department, breaking out metrics for talent acquisition, employee engagement, attrition, and learning & development.

Managed data for the Sales Analytics team and facilitated data intake, data analysis utilizing SQL, SAS, Excel, and Tableau, and dashboard creation. Management of the analytic pipeline from data acquisition to presentation. Created executive presentation and communicated regularly with executive leadership to provide reports and recommendations for sales strategies based on data analysis and findings. Supported ad hoc data analysis projects for Sales, Operations, and Pricing. Used strategic analytics, benchmarking and trends to evaluate new revenue opportunity.