Tyler Jacobson

Marketing Director @ 4B Marketing

About

Most marketing sounds like marketing. Same language, same frameworks, same forgettable results. I've spent 25 years figuring out why and how to fix it.The answer is almost always the same. Companies start with tactics when they should start with the customer. Not the demographic. The actual human. Why they buy, how they decide, what would make them choose you over someone doing essentially the same thing. Get that right and strategy gets simpler. Everything downstream gets more effective.I've done this work across startups, mid-market companies, and brands doing billions in revenue. I've built brand platforms from scratch, led market entry for publicly traded companies entering new categories, grown a B2C subscription business 3,400% over 15 years, and driven a multi-location retail chain from $70M to $100M in revenue through SEO, segmentation, and lifecycle marketing. Most recently I created the NYCGOOD brand platform for Housing Works, launched at a Cipriani gala that raised $1M, and currently active across Manhattan. I currently lead marketing at 4B Marketing, focused on brand strategy, positioning, and GTM work that actually connects. If you're building something and need marketing that doesn't sound like everyone else's, let's talk.

Country

United States

City

Denver

Industry

Marketing & Advertising

Skill

Strategic Marketing Management, CMO management, Advertising, Account Based Marketing, ABM, Online Advertising, E-Commerce, B2C Marketing, Strategic Thinking, Marketing Strategy, Growth Marketing, Inbound Lead Generation, B2B Marketing Strategy, Google Ads, Paid Search Strategy, Paid Search Campaigns, Media Buying, Content Strategy, Entrepreneurship, Product Strategy

Experience

Marketing Director

4B Marketing

2020-10 - Present · 6 yrs

Denver, Colorado, United States

Marketing Director

Hybrid Marketing Co.

2020-10 - Present · 6 yrs

Denver, Colorado, United States

Co Founder, DJ, Promoter

Mile High Soul Club

2008-9 - Present · 18 yrs 1 mo

Denver, CO

Award Winning Club Night

Course Instructor

General Assembly

2017-7 - 2021-2 · 3 yrs 8 mos

Greater Denver Area

Instructing courses on the following: • Digital Marketing 10 week bootcamp • Facebook Advertising • Email Marketing • Social Media Marketing

Founder

Omnifonic Digital Marketing

2018-3 - 2020-10 · 2 yrs 8 mos

Denver, Colorado

Offering an array of integrated digital marketing solutions to help achieve any goal.

CEO / Owner

Omnifonic Digital Marketing

2018-3 - 2020-10 · 2 yrs 8 mos

Greater Denver Area

Digital Marketing Specialist

Webolutions Digital Marketing Agency

2017-8 - 2018-3 · 8 mos

Denver, Colorado

• Spearheaded the transformation of paid digital offerings to include full funnel strategies beyond paid search. • Cultivated inter-departmental processes to develop landings pages, content, and integrate first-party data analysis into all facets of our clients digital marketing efforts. • Fashioned and maintained an annual $700k Google AdWords ad spend, and increasing CTR by over 300%.

Head of Digital Marketing

Philosophy Communication

2015-3 - 2017-8 · 2 yrs 6 mos

Denver, CO

• Built and managed a department of three with a focus on continued professional growth and progressive marketing strategies • Managed digital marketing and channel attribution for $1 million campaign • Managed over $350k in billing in 2016 for clients in a variety of industries including online education, luxury appliances, musical instruments, and business services, among others

Co-Founder

Sweet Georgia Sugar All Natural Skin Care

2013-5 - 2017-2 · 3 yrs 10 mos

Greater Denver Area

• Designed all public facing assets of startup skincare brand, including package design, website, ecommerce solution and social media properties. • Launched segmented email campaign that resulted in a 12% expansion of Sweet Georgia Sugar retailers in three new states in Q1 2016. • Designed and launched a three-day sale in 3rd quarter 2017 resulting in 23% of annual website sales.

Vice President

MacHighway

1999-9 - 2015-3 · 15 yrs 7 mos

Denver, CO

• Developed customer facing content including new user documentation, software / system troubleshooting and walkthroughs for common customer needs, earning MacHighway top positions in major search engines for non-branded terms. • Built and managed brand marketing, including national print advertising, display and remarketing campaigns, landing pages, newsletters, promotions, and affiliate programs to promote MacHighway services worldwide. • Pioneered Macname domain name and email hosting product to compliment Apple’s .Mac product, accounting for 12% of annual sales and garnering international press. Upon .Mac and iWeb’s deprecation by Apple, MacHighway was able to retain the bulk of those customers and convert them into web hosting subscribers.