Tyler Fay

Summary: - Manage and enhance property brand, product recognition, and reputation through social media, print media, and advertising. - Develop and execute overall digital marketing strategies, including SEO, SEM, and social media presence. - Utilize customer insight data to refine market segments and attract new customers. - Implement new tools and technology for data analysis across functional areas. - Facilitate email marketing strategy and maintain consumer database. - Maintain monthly marketing action calendar and work with Public Relations for press releases. - Adhere to sustainability guidelines. - Oversee hotel listings and content on online travel agency websites. - Manage digital assets such as photography, 3D tours, and videos. - Direct social media services, engagement, content creation, and performance measurement. - Lead email marketing deployments and ensure alignment with branding guidelines. - Support Sales and Revenue Department with promotional marketing. - Maintain communication with property leaders, vendors, and Revenue Management team. - Negotiate contracts with vendors and digital advertising entities. - Analyze market research, identify opportunities, and provide detailed reports. - Monitor web presence, traffic, and advertising opportunities. - Compile marketing data through data mining and social media for detailed reports. - Lead marketing efforts with a strategic, project-oriented, and globally conscious mindset. - Ensure brand communication consistency with company and hotel brand positioning. - Identify and execute marketing and promotion opportunities.

In charge of managing Innisfree Hotel's regional websites, social media accounts for all properties, as well as overseeing marketing initiatives for owned restaurants. -Find and address issues in the marketing funnel to prevent and reduce customer churn -Build, own and be accountable for the entire marketing funnel -Find opportunities to to rapidly grow customer acquisition -ROI driven marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to convert -Develop, monitor and improve live campaigns, analyze websites and funnels and prepare performance analysis reports that identify areas of opportunity. -Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies -Own the strategy and execution of growth marketing efforts that drive adoption and engagement of products leveraging multiple channels both paid and organic. -Develop audience segmentation, determine growth narratives at personalized level and identify product funnel stage. - Partner with product teams to develop performance-driven growth efforts. - Bring a deep understanding of growth & optimization best practices such as A/B testing to conduct experiments, evaluate results, and build new features to improve the conversion funnel. - Continuously drive innovation and experiment with new marketing channels, tools, and creatives.

•Manage the day-to-day operations and daily updates on PensacolaBeach.com •Work with local guides and other content creators to produce relevant, up to date photography, videography, and written content for the site •Conduct interviews with people and places of interest to develop in-depth local stories and special features for the site •Manage the social media accounts for PensacolaBeach.com through content calendars and UGC collection •Track, evaluate, and expand monetization channels on the site •Analyze site traffic and trends for potential growth •Work with marketing team to develop sales and marketing opportunities •Management of the E-Commerce platform to sell logo merch. •Assist in the planning and execution of promotions and events for PensacolaBeach.com •Management of email & SMS subscribers •Present various advertising and sponsorship offerings to secure the right placement of products for advertisers and sponsors •Present and execute advertising agreements with local business owners •Present website traffic and click through reports to clients •Receive and consolidate daily reports from various sources

Social media manager for the Communication Department's social media accounts. In charge of analytics, content creation, graphics, social calendar and everything else related to the account.

I am on the Dr. Jack’s Enactus Team which is based on Innovation and entrepreneurship. We are a team of 8 students working together to market and sell Dr. Jack’s coffee, which the profits go towards villages in Guatemala and orphanages in Arkansas.

I worked on a TV show called Chase’in the Sun. I did work in both photography and videography for the show.