Tyanna T. Bodary

I help create digital media strategies for Appliance & Home Decór brands. We leverage first-party data and execute creative assets to deliver targeted, personalized, digital media tactics to reach & pinpoint the right Lowe's consumer.

Acting liaison that partnered with various internal partners/teams to develop tailored and strategic digital proposals/RFPs. These intricate proposals resonated and aligned with the objectives of potential & current clients. - Extensive digital advertising experience within Display/Rich Media, Email Marketing, Paid Social, Influencer Marketing, Add to Cart/eCommerce, Connected TV/Online Video, Search, Sales Measurement Studies, etc.

Managed a team of 11-18 Campaign Development Coordinators & Specialists in multiple US locations. Managed, coached, developed, led team to prioritize workload, execute campaigns, navigate challenges with clients or vendors, and adopt new technology/processes. Served as point of escalation for Sales Leaders requiring lead time reduction, expedited approvals, and resource allocation for new or incremental business. Led special projects and created teams of associates to effectively execute identified task or project.

Managed projects and served as primary liaison between client and multiple internal groups to ensure clarity of goals and quality and adherence to deadlines. Participated in the Client strategic planning process to collect, refine, and interpret Client marketing solutions requirements for entry into appropriate internal systems.

Developed, implemented, and managed marketing campaigns that promoted Borders Group, Inc. and its products and merchandise. Enhanced brand awareness within the digital space as well as drove website traffic to acquire customers.

Marketing All Non-Book Product: Music, Movies, Calendars, Games, Newsstands, Candy, Digital & Licensed Gifts Planned, developed and executed category promotions by partnering with the buying staff to determine marketing themes and provide flawless communication to the retail field. Supported leadership and other team members to ensure category plans and budgets were being executed properly and effectively through social media, digital and print advertising.

Assisted in the planning and execution of all multimedia home office and national events. Aligned with vendors - movie studios and music labels to establish best practices for marketing strategies and event planning.

Conducted batch audit reports to research data entry accuracy for selected batch reports. Compiled and analyzed A/P audit recovery reports and programs monthly. Ran and prepared duplicate payment reports for appropriate supervisors. Researched discovered data entry errors, and passed along to appropriate supervisors for official corrections.