Tammy Yang

• Executed end-to-end the global Tease campaign for the upcoming Pixel 10 product launch and Made By Google across T1-4 markets • Drove Created on Pixel (CoP) campaign for P10 portfolio, defining key Pixel camera hero features and coordinating feature readiness to ensure product accuracy during production shoot • Managed Buds and Watch paid social campaign, amplifying awareness and conversation of new product and feature releases across evergreen content for various social channels • Streamlined and managed 500+ xFN and GRL stakeholders to drive project, strategy and executional alignment for P10 product launch via coordinating 5+ regional/channel meetings, weekly newsletters, and internal comms

• Spearheaded I/O Connect’s “What’s New in Android” Keynote and orchestrated post-event I/O Spotlight Series across 4 weekly product launches (AI on Android, Excellent Apps, Form Factors and Play), resulting in 36.2M total views and 50.63% view rate • Led AI and Android premium narrative across #TheAndroidShow, driving 5+ written and video case studies across Gemini Nano, UltraHDR and passkeys • Managed and optimized Android Developer newsletter, increasing subscribers by 25% YoY, CTR to 2.5% (vs 2x the developer newsletter average), and increased open rate by 12% through timely product announcements, A/B testing, and cross-newsletter send strategies

Led the overall marketing strategy and direction of Brella Coffee Shop

Core Product Marketing @ Chromebooks • Analyzed laptop industry’s marketing trends, security feature priorities, and 5 shopper personas’ needs, identifying a significant brand perception gap and lack of security narrative on Chromebook vs macOS and Windows 11 • Designed a multi-channel implementation strategy to convey the new security narrative through-the-line, proposing a new security messaging framework to 10+ senior directors and managers

1 out of 43 students selected a virtual multi-day seminar to gain insight into product management at Uber and the tech industry

• Managed The State of Observability 2021 webinar life cycle through email campaign builds and analyzing leads through Salesforce • Developed a product strategy for on-demand webinars by implementing a go-to-market strategy and developing positioning and messaging for email campaigns • Cross-collaborated with marketing and sales team on outbound prospecting lead opportunities, delivering research and key findings to 10+ stakeholders based on 15 interviews with Sales Representatives

• Spearheaded mobile product development from conception to beta launch, creating a strategic product roadmap, designing 4 user journey flows, and developing high-fidelity wireframes • Conducted competitive UI/UX analysis across 6 wellness, relationship, and fitness applications, determining coBlossom’s brand identity, user requirements, and priorities

• Analyzed key data metrics (impressions, cost per click, click-through rate) to provide customized monthly reports and budget recommendations to 10+ clienteles • Delivered digital marketing strategies through campaign optimizations, ad copy developments, and location targeting to reach desired audience groups • Identified and researched COVID-specific keywords and headlines, implementing new responsive display ads in the HVAC, storage, and pest control industries

• Researched South African social enterprises, analyzed industry benchmarks, and built user personas to contextualize the brief • Conducted remote, unmoderated user testing in order to gather UX metrical data from Greenpop's website • Worked on a global, remote product team of UX/UI designers and digital marketing to consulate Greenpop and their digital presence in the industry • Developed a digital campaign to market the Eden Festival of Action and streamline the user's sign-up experience and navigation through the website • Project link: https://19tyang.myportfolio.com/greenpop

• Promoted Facebook Campus by creating original Instagram content, driving 1,300+ sign-ups during the first week of the product launch • Coordinated with Whalar agency and Facebook engineers to implement Instagram posts, stories, and reels

Class of 2023 Dean’s Award of Excellence

Selective two week intensive course about the fundamentals of UI/UX Design while simultaneously completing a social impact project. UI/UX skills learned include conducting user research, creating website and app mockups, and prototyping.