Tyana Daley

VP of Marketing & Product @ ShyftOff

About

Most marketing feels like throwing spaghetti at the wall and hoping something sticks. I'm the person who figures out why it's sticking (or not) and builds systems that work every time. As VP of Marketing at ShyftOff, I'm helping transform an industry that's been using the same playbook for 40 years. We're making contact centers modern, flexible, and actually enjoyable for everyone involved. My superpower: Taking complex growth challenges and turning them into repeatable engines. I'm a marketing engineer who leads with data + creativity to create winning campaigns. What I'm interested in: The moment when customer experience and marketing finally click together. How the future of work, especially creative work, will change as AI adoption and sophistication grows. Creative ways to use AI to augment work. Beyond the day job: I coach early-stage founders on growth marketing that actually scales. I write about CX innovation, startup realities, and whatever else I'm obsessing over on my Beehiiv. Fun fact: I'm also a mom who's leaning into meaningful work without the 4am email sessions. Balance is possible, and it's actually better for business.

Country

United States

City

Tampa

Industry

Marketing & Advertising

Skill

Microsoft Office, Microsoft Excel, Microsoft Word, PowerPoint, Customer Service, Research, Teamwork, Photoshop, Social Media, Public Speaking, English, HTML, Windows, Time Management, SEO copywriting, SEO, Professional Writing, Blogging, Social Media Marketing, Strategic Planning

Experience

VP of Marketing & Product

ShyftOff

2025-5 - Present · 1 yr 5 mos

Tampa, Florida, United States

Growth Marketing Strategist

Embarc Collective

2022-2 - Present · 4 yrs 8 mos

Founder & Fractional Head of Marketing

1701 North

2022-11 - 2025-5 · 2 yrs 7 mos

Built a content marketing agency from concept to full-service operation and helping growth stage startups stand up successful growth engines that generate 4-8x lead gen.

Account Director, Marketing

BAM

2022-2 - 2023-1 · 1 yr

Led marketing strategy and content development to support press initiatives for ClimateTech, PropTech, and VC firms.

Director of Marketing

Immertec

2020-8 - 2022-2 · 1 yr 7 mos

Tampa, Florida, United States

Supported branding and storytelling during Series A and Series B raises while leading a cross-functional marketing team to execute product-led campaigns and conference engagements.

Communications Manager

Embarc Collective

2018-11 - 2020-8 · 1 yr 10 mos

Tampa/St. Petersburg, Florida Area

Leading communications through social media, email, website and internal messaging. Developing content strategies to share the story of Tampa's growing tech community.

Founder & CEO

Urbane Exposure Digital LLC

2011-1 - 2019-7 · 8 yrs 7 mos

Freelance digital strategist and marketer. Specializing in social media marketing, search engine marketing, graphic design, digital media and promotion, web design and development.

Digital Marketing Manager

EPG Solutions Transportation Software

2017-1 - 2017-5 · 5 mos

Largo, Florida

Assist EPG Solutions Inc. with digital marketing strategies to increase brand awareness and revenue. Marketing strategies include digital enhancements through social media, web and mobile platforms.

Platform Producer

The Walt Disney Company

2015-3 - 2016-12 · 1 yr 10 mos

Worked on a small team to migrate Disney Cruise Line from legacy to current platform. Worked with product owners and project managers to organize and prioritize tasks for tech teams across multiple focuses. Facilitated tech team efforts as Scrum Master.