Tyan Yee Ho

Lazada Group is an international e-commerce company and one of the largest e-commerce operators in Southeast Asia. • Pioneering team focusing on merchandising for Choice channel. • Planned & executed assortment strategy, onboarded top 10 sellers who now contribute to more than 40% to performance growth. • Key achievements include: maintained margins at averagely +5% above target via competitive costing, IPV UVCR +2% above platform and channel penetration at >1ppt pm, making it one of the best performing Choice ventures within the region. • Malaysia project manager connecting various cross functions and acting as liaison for the regional team

• Achieved GMV & order growth for Fashion, in particular modestwear by more than 4% above platform. • Led team to execute seller acquisition strategy to increase mindshare of modestwear in Lazada. Successfully onboarded top modestwear brands such as Siti Khadijah, Naelofar, Zucca. • Drove key initiatives for Raya by working closely with marketing to launch GayaRaya Lazada fashion show and Ritma Riuh O2O event.

The Al-Futtaim Group, with its roots in the lower Gulf Region has a strong presence in Asia operating key retail brands such as Marks & Spencer and Inditex Group, to name a few. • Promoted to Digital Trading Manager to implement & drive e-commerce deliverables in line with business objectives. • Developed & aligned strategy across Asia covering 17 platforms in apparel & food.

• Successfully pioneered Marks & Spencer’s launch onto regional marketplace and growing sales contribution to 5% in the past year • Grew division contribution to sales by an average of 2% with insightful buying and robust inventory levels. • Led regionalisation exercise for business unit to ensure cohesiveness in all daily merchandising operations across both countries. • Headed the successful launch of Marks & Spencer Homes by identifying and bringing in assortment with potential growth areas in the Malaysia & Singapore markets. • Growing & grooming the team from strength-to-strength to achieve company goals.

Licensees & sole distributors of internationally renowned brands, most notably Hush Puppies & Jockey. These brands have grown from strength to strength under the purview of the company, with over 60 retail outlets and 550 distribution points in department stores. Division Manager (Innerwear) • Responsible for heading the merchandising department for the development for all innerwear brands from drawing board to launch. • Enhanced & reengineered workflow processes to ensure effective inventory planning and good profit margins. • Key projects include successful turnaround of Jockey brand through merchandise revamp generating double digit sales growth. • Lead player in launch of first of its kind multi-brand e-commerce website for innerwear. • Spearheading division performance through cost saving sourcing & procurement, pricing & understanding end consumer market trends & demands. • Lead communicator with brand principals, vendors & sales channels to build & establish strong relationships

Sales Development Manager in Non-food divisions - Spearheaded revamp of marketing communications & promotional activities resulting in increased division sales - Enhanced division assortment to meet customer satisfaction - Successfully launched new and innovative retail concept in Mid Valley - Implemented use of Open-to-buy to reduce and maintain healthy inventory - Acting Bazaar & Textile Division Director during leave of absence of said director overseeing P&L for monthly financial reporting closing

BritishIndia is a leading Malaysian brand name with a fast growing international following. - Successfully grew revenue of ladies department in Malaysia & Singapore by an average of 4% per annum through sound buying strategies and brand management - Key projects also included advertising & promotions, marketing and public relations - Expanded business in Thailand and Philippines by building & maintaining sound relationships with customers

Worked closely with CEO and COO in the areas of advertising & promotions, marketing and public relations for the company.

Specialised in the areas of e-business strategy, market research (strategic feasibility studies, business plans, facilitating visioning workshops) and project management.