twisha banerjee

I worked on a market research project for the National Productivity Council of India for the Ease of Doing Business project (2017-18) Ins My responsibilities included: Interviewing respondents, collecting data and deriving insights, Report writing and analysis. Result: India for the first time moved up to the top 100 in the World Bank’s ‘Ease of Doing Business’ (EODB) global rankings from last year’s 130 to 100.

Setting up the brand Alaska Global Foods in Mumbai Logo design strategy and development Creating and producing market research reports on the frozen foods and super foods market in India Designing effective questionnaires to ensure effective data collection and to acquire customer insights Content writing and website strategy development for ww.alaskaglobalfoods.com Product Line development through market analysis and in depth interviews with potential clients and customers across various sales channels such as supermarkets, hotels, hospitals, online grocery platforms etc

* Content Generation and Copywriting(Facebook page content, Internal and External Emailers, Facebook Ads, Video Content) * Managing the various digital platforms of Hansa Cequity * Execution of Emailer campaigns * Digital Strategy and Campaign Ideation for Westside, Gourmet West, Studio West, Landmark and Celio * Campaign execution for Marketing Cequity during the month of May 2015

Was involved in observing and learning about the sales of advertisement spaces for Rajasthan and Bihar and Jharkhand segment of Dainik Bhaskar. Worked closely with the Rajasthan team and learnt about the sales process, the scheduling process, cold calling, pitching to clients and advertising agencies and the art of negotiation.

* Communicating about events conceptualized and executed by Wizcraft by managing its various social media platforms, i.e., Facebook, Twitter, LinkedIn, Instagram and YouTube * Worked on Social Media Amplication plans for Wizcraft during events such as Royal Enfield – Rider Mania, EEMAX Awards 2015, Make in India Week(2016), WizInnovation(Wizcraft’s Ahmedabad branch) launch etc * Brand Communication plans to ensure brand visibility and build Wizcraft as a brand * Strategy, Ideation and Coordination of Wizcraft’s new website

Assisted on various projects which involved studying different behavioural patterns of customers belonging to different sections of the society in the Indian market with respect to a product. My job included making transcripts, taking notes during Focused Group Discussions and In-depth interviews, moderating online portals for collecting primary data and doing secondary research for making reports.

Activities and Societies: Vice President - Social Media Council

Activities and Societies: - H.O.D Hospitality at NMIMS’s National Level festival VAAYU (2013) - Committee Member(Hospitality) at NMIMS’s National Level festival VAAYU (2012) - Committee Member(Informals) at NMIMS’s National Level festival VAAYU (2011) - Part of the Management team at NMIMS’s Environmental Videography Event – Screen Green