Tuğçe E.

Sourcing and Marketplace Business Development Lead @ SHEIN

Country

Türkiye

City

Istanbul

Industry

Textiles

Skill

Category Management, Supply Chain Management, E-Commerce, Marketing tools, Competitive Analysis, Search Engine Optimization (SEO), Yoast, WordPress Design, Business Growth Strategies, Digital Transformation, Process Improvement, Strategic Planning, New Business Development, Product Costing, Coretex, Time Management, Problem Solving, English, Customer Experience, Marketing

Experience

Sourcing and Marketplace Business Development Lead

SHEIN

2025-1 - Present · 1 yr 9 mos

Istanbul, Türkiye

Marketplace business model design and optimization Market and competitor analysis–driven strategy development Strategic supplier sourcing and product development End-to-end category ownership and cross-functional leadership Revenue growth and sales performance improvement

Business Development and Strategic Sourcing

SHEIN

2023-2 - 2025-1 · 2 yrs

İstanbul, Türkiye

Full ownership of end-to-end sourcing and supply chain operations Developed supplier strategies aligned with market analysis and business model objectives Built and scaled a globally competitive, growth-oriented supplier portfolio Led cross-functional collaboration across buying, order management, and operational teams Designed and validated business models for new categories and product groups