tushar bharadia

* Developed a donation request letter to attract donations from companies such as Roots Canada, Winners, North Star Sportswear, and Steam Whistle Brewery for a raffle. * Helped coordinate One Night Kickoff’s presence on Facebook and Twitter. * Developed relationships with bloggers and brands for cross-promotion. * Write a save-the-date email for e-vites to media and bloggers. * In charge of media relations: created a list on CisionPoint and contacted local media, bloggers, and influencers.

* Helped create and develop Roots Insider emails with Exact Target. Reviewed emails on weekly basis to track results, determine consumer trends and share results * Engaged Roots customers and employees on Facebook, Twitter, Roots’ official blog (Roots Buzz) and other social networking websites to bring more activity and life to the brand online * Promoted new products and promotions through Facebook, Twitter and Roots Buzz * Updated Roots’ official blog, Roots Buzz, on a weekly basis with fashion, environment, music, technology and healthy living topics * Helped launch and promote several campaigns including, Connecting Canada, Vintage Varsity and Rediscover Roots Sweats through Facebook, Twitter Roots Buzz and Roots Insider * Reported weekly stats of social network to the VP of Ecommerce and Manager of Digital Marketing, using Coremetrics and Exact Target

* Worked closely with the Operations, Marketing & Special Events Manager * Designed event e-vite and poster for GOTSTYLE events which featured media, influencers, designers. * Illustrated new concepts for seasonal campaigns * Designed an insertion for a magazine * Created mood boards for the GOTSTYLE Women blog.

* Planned and executed The fifth annual Art of Music Video and The VOCAB Lounge during the MuchMusic Video Awards weekend. * Maintained VOCAB Communications’ presence on Facebook, Twitter, and Tumblr. * Wrote and edited press releases, camera calls, sponsorship requests, RSVP emails, and captions for media outlets. * Media relations: complied media, talent and VIP lists and pitched media outlets to secure coverage. * Created MRP reports and results presentations. * Managed client photo shoot and was onsite photographer liaison. * Designed event service cards using Adobe InDesign and Illustrator.

* Targeted a male orientated audience by sharing the latest in technology, fashion, events and music * Attended and covered events such as Sony’s PlayStation Holiday Event 2011 and represented Follow The L * Promoted Follow The L on popular social networking sites such as Facebook and Twitter * Organized contests and giveaways for Follow The L

* Defined and launched the Can’t Wait? Don’t Wait! Campaign to raise awareness for Crohn’s and Colitis Foundation of Canada’s (CCFC) annual M&M Meat Shops Charity BBQ initiative * Developed and coded (FBML) the Can’t Wait? Don’t Wait! landing page on CCFC’s Facebook Fan Page - increased Fan Page “Likes” * Conducted online research to identify Web sites and online influencers for outreach * Identified most appropriate blogs and leveraged social networks to disseminate messaging * Monitored social networks for potential opportunities; daily outreach and seeding * Established editorial calendar with key messaging