Tung Pham

▪ Responsible for overseeing the business performance across off-trade and on-trade channels (both Modern and Traditional) for the Tuborg and Carlsberg. ▪ Served as the PIC and supervisor for brand initiatives and performance in Northern regions. ▪ Managed BTL activities for Tuborg and Carlsberg, encompassing events, activations, sport platform and sponsorships, with objectives of driving sales, enhancing brand engagement, and increasing brand awareness. ▪ Oversee ATL, social campaign, sponsorship and digital brand ambassador platform.

▪ Leading a team of 4 members. Responsible for overseeing the business performance for total Premium portfolio (555, Kent, Dunhill) and VFM (7 Diamonds) across channels. ▪ Developed, executed and managed portfolio strategy for Premium and VFM brands, aligning with corporate objectives to drive sustained growth and brand value. ▪ Translated consumer insights (Retail Audit, Kantar) into 360° launch plans (positioning, pricing, and channel strategies). Optimized market fit and accelerated sales growth. ▪ In charge of BTL proxy platform (BY DESTINY) for 555SE to drive engagement and connect consumer to on-ground activation platform in order to build initial consumer base and awareness ▪ Built and executed on-trade and off-trade channel programs (promotions, POSM, distribution) in collaboration with Trade/RTM teams, boosting consumer conversion, loyalty, and ROI. ▪ Managed an annual marketing budget, ensuring optimal resource allocation to maximize ROI and campaign effectiveness, mange risk and contingency.

Outstanding rating during 18-month rotations through Trade, SP&I, and Brand.

▪ Analyze manufacturing factory performance and consult productivity solutions for big industrial clients (Sunhouse, Dong Khanh textile company).