Tuğçe Gölgeli

SEM Lead @ GLAMI Group

About

I thrive on orchestrating the dynamics of digital marketing within the e-commerce landscape. My proficiency in SEM and PPC, sharpened through handling multiple international markets, empowers me to craft strategies that transform online shopping experiences. We've optimized campaign effectiveness by leveraging data analytics and innovative A/B testing, ensuring GLAMI remains a leader in fashion search engines. Our team's mission is to make online shopping a delightful moment for users. With a focus on continuous process automation and cross-functional collaboration, we have excelled in creating efficient marketing campaigns that resonate with our diverse audience. It's a blend of analytical prowess and creative strategy that defines my approach, aiming to elevate GLAMI as the go-to platform for fashion discovery.

Country

Türkiye

City

Istanbul

Industry

Apparel & Fashion

Skill

Data Analytics, Digital Marketing, App Marketing, Data Analysis, E-Commerce, Google Analytics, Search Engine Marketing (SEM), Pay Per Click (PPC), Marketing, Market Research, Marketing Communications, Public Relations, Research, Social Media Marketing, Corporate Communications, Business Strategy, Marketing Strategy, Advertising, Facebook Marketing, performance marketing

Experience

SEM Lead

GLAMI Group

2023-1 - Present · 3 yrs 8 mos

-Leading Shopping Ads operations across 7 markets, optimizing strategies for performance and efficiency. -Managing SEM activities across 13 international markets, ensuring high ROI and continuous optimization. -Overseeing a team of 5 specialists, ensuring performance consistency and growth. -Developing seasonal and event-based marketing strategies, collaborating with stakeholders to meet business objectives. -Implementing automation solutions for reporting and bidding strategies, improving efficiency. -Successfully led 5 market launches, expanding the company’s global reach.

Sr. Performance Marketing Manager

GLAMI Group

2021-3 - 2023-1 · 1 yr 11 mos

Prague, Czechia

-Orchestrated App marketing initiatives

Performance Marketing Specialist

GLAMI Group

2018-7 - 2020-2 · 1 yr 8 mos

Prague, The Capital, Czech Republic

-Managed Turkish, Lithuanian, Estonian, and Hungarian accounts -Planned and executed strategies for SEM and Display -Analyzed effectiveness of campaigns -Tracked KPI's (ROAS) -Analyzed ongoing results to identify campaign trends and key insights -Focused on innovation and A/B testing to explore areas of potential in marketing campaigns -Collaborated internally with different stakeholders

Sr. Account Strategist

Hype

2017-6 - 2018-7 · 1 yr 2 mos

Istanbul, Turkey

Account manager for multiple brands -Developed and implemented a robust strategy across all channels. SEM, Display, App,YouTube and Social Media -Tracked KPI's (ROAS/CPA) and provided reports of relevant metrics, insights, recommendations -Planned landing pages and provided recommendations (familiar with Hotjar) -Conducted A/B tests to increase the efficiency of campaigns -Run programmatic campaigns -Worked with brands such as Garanti Bank, Generali Insurance, Greenpeace

Marketing and Product Specialist

Yapı Kredi

2016-8 - 2017-7 · 1 yr

Responsible for product performance and the customer experience -Evaluated competition and market trends -Developed and executed the marketing and communication strategies -Created projects/campaigns with companies, one of them was Turkish Airlines -Tracked the projects against brief and KPI’s.

Marketing Assistant

Levi Strauss & Co.

2014-12 - 2015-8 · 9 mos

Assisted to Brand Marketing and Brand Environment departments -Prepared and analysed quarterly and annual reports, monthly media reports in order to determine more effective marketing strategies -Coordinated events that run concurrently with campaign execution -Supported POP material needs of Levi’s stores all around in Turkey -Developed social media strategies -Assisted to the organisation of launching events -Public & Media Relations, worked accordingly with PR agencies