Tú Đỗ

*KEY RESPONSIBILITIES: - Driving innovation and sustainable brand growth for Vietnam’s leading instant noodle brand Hảo Hảo - Led 4+ end-to-end innovation projects (Premium line, seasonal limited editions, and key promotions), ensuring 100% on-time launches and strong in-market execution: Hảo Hảo Premium, Big Cup Christmas, Salt Candy, Big Cup Tết - Developing product strategies, planning, and executing marketing programs aligned with brand objectives. - Managed high-impact sponsorship platforms for Hao Hao (Anh Trai "Say Hi" 2025, Sóng 26) to enhance youth relevance and amplify nationwide brand visibility. - Conduct consumer research (FGDs, CLTs, IHUTs) with agencies or teams to gather actionable insights. - Oversee BTL campaigns (promotions, events), collaborating with agencies to boost brand awareness and sales. - Manage integrated marketing campaigns (iTVC, digital, POSM, promotions) to drive customer engagement - Work closely with related departments to ensure marketing activities are consistent with other company activities and in line with the company's overall goals. - Allocate and manage marketing budgets to ensure resources are used effectively. * OTHER PROJECTS MANAGED: - Caykay Cup - Leader In Spicy Cup Sub-Segment (2024) - Mì Xào Táo Quân Relaunch (11.2023) - Tô Nhớ Mãi Mãi Relaunch (10.2022)

- Assisted in the packaging redesign for the frozen product category based on consumer insights, refreshing brand perception and attracting the target audience. - Achieved a 60% reduction in frozen product returns related to vacuum leakage, resulting in significant cost savings (FY2022 vs FY2021). - Coordinated with Trade Marketing, Media, and Sales teams to ensure smooth execution of marketing programs and timely delivery of initiatives. - Assisted in organizing consumer promotions, events, and media campaigns, maximizing reach and impact through collaboration with internal teams and external partners.

- Composed weekly internal news updates for the bank's communication channels, ensuring timely and engaging delivery of important information. - Supported the organization of internal events, including Blood Donor Day and Mid-Autumn Festival, contributing to smooth execution and enhancing employee engagement. - Managed and organized critical paperwork, ensuring easy access and compliance with internal processes. - Provided administrative support to the Brand and Communication department, assisting with various tasks and supporting team projects.