Tuba Koç, Ph.D.

* Taught 2,500+ business students how to successfully translate data-driven insights into action over a decade * Managed 100+ teams in various classes and projects * Advised the CUAMA student club and Ralphie’s Closet * Co-led the inaugural Leeds Marketing Case Competition * Supported 200+ marketing students with internship/job searches and mentored eight Excel Scholars from diverse backgrounds to a path of academic success * Conducted mock interviews at the Leeds Professionalism Summit with students enrolled in BASE *Orchestrated the AI Industry Roundtable, bringing together six industry leaders, faculty, staff, and students *Served as divisional AI Champion and represented the group on the Leeds AI Advisory Committee on Teaching * Advised the division on strategies to increase enrollment in two continuing education courses * Co-led a research project to strategically position the Marketing Analytics Master's Program for increased enrollment and job placement * Judged KeyBank Business Leadership Program, March Debate Madness Tournament, and Ethics Case Competition

* Aligned business curriculum content and learning tools based on knowledge level, format, and evolving needs in six courses * Organized 15 summer teaching workshops to share best practices with marketing faculty * Served on the Undergraduate Curriculum and Policy Committee and served in the PUEC committee of four faculty * Onboarded eight new instructors in the past three years * Conducted a quantitative study on enrollment trends and co-led a follow-up qualitative study to investigate how Leeds students choose their area(s) of emphasis

* Co-led a year-long study for the OpEd Project to assess long-term Public Voices Fellowship impact, combining qualitative analysis with quantitative metrics * Selected as Public Scholar for the Op-Ed Project's CU Boulder cohort, the sole Leeds representative among 20 campus participants in a two-day intensive training

* Led end-to-end research on retail market exits by analyzing 925 international ventures and using predictive models * Executed qualitative and quantitative projects by connecting multiple data sources and employing advanced statistical techniques * Awarded with three grants from CIBER and TUBITAK * Co-authored four research papers about market selection, product innovation, and exporting * Taught Globalization & Business Practices class * Coordinated the Global Business & Media Study Abroad Program

* Organized Career Exhibitions and Alumni Days, each hosting more than 5K participants and raising funds for scholarships

* Conducted face-to-face interviews with the top management teams of 184 Turkish exporting firms * Co-authored a case study for Sony Eurosia Inc. * Prepared monthly e-news of AMA Global Marketing SIG * Ran “Markstrat” a strategy simulation for an Executive MBA course