Tu-Phung Huynh

- Led paid search and social media campaigns, driving measurable results and performance improvements. - Developed and implemented a comprehensive influencer program from the ground up.

- Growing sales by optimizing the performance marketing channel on Meta and Google Ads - Help with setting CPA + LTV goals each month - Support in the ad creation (creative) process

- Building the performance marketing channels as part of our growth goals which includes paid social, paid search, display and retargeting campaigns. - Responsible for all performance marketing channels including Meta, Google, Display, LinkedIn and Twitter. - Launched campaign based influencer program to reach our set user growth targets. - Building the tracking structure, naming conventions and guiding on dashboards and analytics for our paid marketing campaigns. - Owning the experimentation roadmap and testing process to form and validate data-driven hypotheses to grow our subscriber base and revenue targets. - Collaboration with technical and non-technical stakeholders on multiple (technical) projects simultaneously.

I am responsible for paid social performance campaigns worldwide and our core markets on Facebook, Instagram, Snapchat & TikTok. - Testing/scaling/automising through Smartly using the extensive feed functions and decrease manual efforts by utilising the large scale of our reach in both our web and app marketing. - In charge of our digital (images and video) creatives and prioritising multiple project at different stages internally and with our external partners to ensure it matches our performance KPI's and data-driven strategy. - Incrementality testing, A/B testing creatives, messaging- , copy-, landingpages and pricing- and discounting strategies on all platforms to achieve our growth targets. - Analysing & reporting through Tableau and Smartly

Responsible for the development and growth of the Benelux region. Over the past years I have managed my own team, which led to a significant growth that enabled us to be the second biggest market that to this day still drives a large part of our overall growth. Driving growth together with the channel experts and leading the Benelux team with both online/offline marketing and e-commerce activities: - Performance marketing - Drive growth by A/B tests and continuously improving our KPI's for all (paid) search and social channels - SEO - use of Sistrix, Searchmetrix - SEA - bidding, optimizing Ads, scale promotion campaigns - Affiliate cooperations - Influencer marketing - Sports-, radio- and tv campaigns. Managing all aspects of the Dutch & Belgian market: - Implementation and negotiation of local logistics partners - Negotiating with payment service providers for the best the payment solutions for Belgium & Netherlands. - Optimizing customer experiences on the website - Direct campaigns

DefShop is offering over 250 brands and more than 30.000 different SKU's and is one of Europe’s major streetwear merchants. Being responsible for the Netherlands and drive the market's growth. Search engine optimization (SEO) - Content creation, PR, keyword research and analysis, quality control. Social media management (SMM) - Creating content and performance campaigns for Facebook and Instagram Email marketing - Analysis and creation of weekly based newsletter. Project Management

- Be the contact person between accomodations and customers - Resolve any issues or unclarities bewteen parties

- Consulted and tested the coupon database for several countries. - Created Dutch content for kortingsbox.nl and email templates

- Responsible for re-ordering and managing the suppliers in our ERP system - Maintaining close relationship with our raw material suppliers

Marketing Communication, Luxury Marketing, International Marketing Cases, Marketing Strategy and Planning, Business strategy, Project Management