Tsz Ching W.

· Analysed digital performance and customer behaviour data to identify optimisation opportunities and support data-driven product and business decisions · Collaborated with marketing, product, and technical teams on digital transformation and workflow enhancement initiatives · Gathered and translated business requirements for digital enhancement projects and supported implementation alignment across stakeholders · Leveraged ChatGPT and Microsoft Copilot to improve workflow efficiency and content operations · Delivered 20% traffic growth, 25% conversion improvement, and 15% increase in leads

• Reported and wrote articles about feature news and leisure, mainly focusing on Government news or politics, Hong Kong hot spots, special offers, and events. • Reached more readers through SEO by providing keyword analysis, content suggestions and build backlinks for sales project. • Monitored and improved the page views of website and application through data analysis.

• Bolstered blog content with attention to SEO and keyword research, helping to drive Instagram traffic rate • Studied analytics in Google Search Console, identified low-performing content, and recommended solutions that improved the performance • Produced creatives production (text, images, video, multi-media)

• Provided both anticipated and breaking news about housing and stock market in HKET magazine and company website • Hosting programs of property, housing and stock market • Doing voice over and writing summaries for the financial reporting

• Assisted in warehousing and distribution operation • Supported customers’ order fulfilment and enquiries • Updated the daily inventory, shipping and receiving records and maintained accuracy

• Promoted and represent the College to external communities through campus tour, reception and events • Engaged with students, answered any questions they have about joining the institution, and reassured and guided them in their journey