Lisa Tse

I started RE because I believed slow, intentional design is both an ethical choice and a competitive advantage. What I didn't anticipate was how much building it from scratch would sharpen every other business skill I had. Running RE meant owning every function: design direction, sourcing, production, brand strategy, and financials. I developed the design-to-market workflow with sustainability built into every stage from material sourcing to production minimums. ◆ RESULTS Grew revenue significantly in year one through market positioning and consumer insight, not volume Cut design-to-market timelines by more than a third by streamlining workflows without compromising quality Built and led a team where sustainability was baked into operations, not aspirational language Founding Re confirmed that durable brands are built around a clear point of view. It also made me a better creative director for larger organizations. When you've made every decision yourself, you understand the downstream impact of each one.

Alberta Boot had craft credibility and a positioning problem. Beloved by a loyal but aging customer, largely invisible to the next generation. My mandate was to close that gap. ◆ SCOPE I led a new design direction, a rebuilt brand identity, and the company's first e-commerce and digital relaunch, repositioning Alberta Boot as a Western lifestyle brand with relevance across new demographics and global markets. ◆ RESULTS Drove significant growth in online and in-store traffic through the digital relaunch Secured consistent stakeholder buy-in through quarterly product presentations, building momentum around the new direction Aligned retail, marketing, and product development around a cohesive brand strategy Two colleagues captured the impact: "From product design to creative to digital marketing, everything Lisa touched brought huge value." Eytan Broder, Manager "She was instrumental in rebranding Alberta Boot, expanding our global footprint." Carmen Maturo, Colleague

Eight C is a product development and manufacturing company that brings brand design concepts to life. As the lead on the October's Very Own (OVO) account, I was the operational and creative bridge between the brand's vision and finished product, managing the full development process across six consecutive seasons. ◆ SCOPE I translated OVO's design direction into production-ready product, overseeing fabrication, trim selection, construction, and delivery. I also developed custom pieces for some of the brand's highest-profile moments, including Drake's Views era, concert appearances, award shows, and media. ◆ RESULTS Increased stakeholder approvals significantly by improving how concepts were developed and presented Launched wovens and outerwear categories, expanding OVO's market positioning Developed custom pieces for Drake's public appearances, amplifying brand visibility at scale This role deepened my belief that the difference between good and great product lives in the details customers never consciously notice, but always feel.

PHT was where I built the operational foundation that underpins everything I do now. Working across multi-million-dollar retail accounts simultaneously, including Holt Renfrew, Hudson's Bay, Saks Fifth Avenue, Lord & Taylor, Anthropologie, and Gilt Groupe, meant building systems and staying creative under pressure. I was promoted from Designer to Senior Designer, stepping into full product lifecycle ownership and team leadership. ◆ SCOPE I managed design and development across multiple seasonal programs for multiple clients, overseeing 400-plus tech packs per season while coaching junior designers, technicians, and product developers. ◆ RESULTS Drove a year-over-year revenue increase of more than a third for Hudson's Bay by redesigning their seasonal private label strategy Contributed to multi-million-dollar revenue growth across retail partnerships over 24 months Achieved zero residual inventory on seasonal fabrics through coordinated planning with buyers, a sustainability and operational win PHT gave me the combination of creative range and operational discipline that has compounded across every role since. Managing that volume across that many accounts teaches you how to prioritize, communicate under pressure, and keep a team moving in the same direction.