Ts. Prabakarar Virasanan
Group Head of Warehouse & Logistics @ Sri Ternak Group Of Companies
About
Warehouse and logistics leader with over 10 years of experience across FMCG, retail, e-commerce, cold chain, and warehouse automation.Currently serving as Group Head of Warehouse & Logistics at Sri Ternak, leading inventory governance, frozen ASRS operations, warehouse optimisation, and the transition towards a centralised Distribution Centre (DC) model.Previously spent over seven years with MR.DIY Malaysia, where I pioneered the company’s first e-commerce warehouse, led robotic warehouse implementation, supported regional warehouse expansion into Thailand, and managed e-commerce operations.In addition to supply chain leadership, I established and led MR.DIY’s Corporate Sales function, including the implementation of Zoho CRM to improve lead management, sales visibility, and business development performance.Key expertise:• Distribution Centre (DC) Transformation• Warehouse Automation (WMS, Robotics, AGV & ASRS)• Inventory Control & Demand Planning• Cold Chain & Frozen Storage Operations• Warehouse Cost Optimisation (CBM-Based Management)• Corporate Sales Development & CRM Implementation• Process Improvement & DigitalisationPassionate about building efficient, scalable, and technology-driven operations that support long-term business growth.
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Malaysia
Retail
Demand Supply Planning, FMCG Logistics, Cold Chain Logistics, Food & Protein Distribution, Logistics Management, Event Management, Distribution Logistics, Reverse Logistics, Logistics Cost Optimization , Inventory Management, Order Fulfillment, Fulfillment Management, Sales Negotiation, Sales Presentations, Warehouse Management, Negotiation, Marketing Management, Analytical Skills, Retail, Sales
Experience

Group Head of Warehouse & Logistics
Selayang
- Leading transformation towards a centralised Distribution Centre (DC) model to support multi-outlet FMCG and protein retail operations. - Driving WMS implementation and inventory control improvements, focusing on stock accuracy, traceability, and governance. - Took ownership of end-to-end inventory holding strategy, aligning inbound supply with actual consumption patterns. - Reduced shrinkage and disposal by controlling stock ageing, slow-moving SKUs, and excess inventory. - Introduced structured inbound scheduling and receiving processes to reduce congestion and improve turnaround time. - Managing warehouse efficiency using cost per CBM and storage utilisation metrics, optimising space and reducing unnecessary storage cost. - Working cross-functionally with procurement, finance, IT, and operations to align physical flow with system and financial accuracy. - Building scalable, automation-ready warehouse operations to support long-term business growth.

Head of Corporate Sales
Seri Kembangan
• Department Setup: Established and led MR.DIY’s Corporate Sales division, supporting nationwide B2B growth initiatives • Sales Strategy: Developed and executed corporate sales strategies to expand customer acquisition and revenue opportunities • CRM Implementation: Spearheaded the implementation of Zoho CRM, introducing structured lead management, sales pipeline visibility, and performance tracking • Process Digitalisation: Standardised sales processes, reporting, and customer follow-up activities to improve conversion effectiveness and accountability • Key Account Management: Managed strategic corporate accounts and developed long-term business relationships across multiple industries • Cross-Functional Collaboration: Worked closely with operations, logistics, procurement, and merchandising teams to ensure seamless fulfilment and customer satisfaction

E-Commerce Senior Manager / Robotic Warehouse Senior Manager
Seri Kembangan
- Led implementation of robotic warehouse system (AGV-based) from planning to go-live - Managed warehouse design, vendor coordination, and system integration (WMS + robotics) - Improved fulfilment speed, picking efficiency, and operational accuracy through automation - Established and optimised e-commerce warehouse operations, including layout, flow, and process design - Managed P&L, manpower planning, and operational performance for e-commerce warehouse - Introduced data-driven decision making to improve productivity and reduce cost - Collaborated with IT, finance, and operations teams to ensure seamless integration across systems - Led corporate sales team and managed key accounts - Developed sales strategy and achieved revenue targets - Worked cross-functionally to align operations and fulfilment

Regional E-Commerce Warehouse (Thailand)
Samut Prakan, Thailand
- Set up and launched e-commerce warehouse operations in Thailand, supporting regional expansion. - Selected and implemented Warehouse Management System (WMS), ensuring scalability and integration with operations. - Designed warehouse layout, flow, and operational processes to optimise fulfilment efficiency and inventory control. - Deployed on-site in Thailand for 6 months to lead warehouse setup, team onboarding, and operational stabilisation. - Built and managed local warehouse team, aligning execution with HQ standards and performance expectations. - Collaborated with cross-functional teams (logistics, IT, finance) to ensure end-to-end operational integration - Established KPI tracking and reporting framework to monitor productivity, accuracy, and operational performance

E-Commerce Warehouse and Operations Manager
Selangor, Malaysia
- Pioneer of MR.DIY’s e-commerce warehouse operations, leading expansion of the brand into online fulfilment - Set up a fully operational e-commerce warehouse within 3 months, including layout, processes, and team structure - Led implementation of a robotic e-commerce warehouse, supporting automation and scalability for future growth - Designed and optimised warehouse flow, inventory management, and fulfilment processes to improve efficiency and accuracy - Managed end-to-end warehouse operations, including inventory control, logistics coordination, and order fulfilment - Improved fulfilment rate and reduced operational issues through process improvements and workflow optimisation - Scaled warehouse operations to support increasing SKU count and order volume - Collaborated cross-functionally with commercial, marketing, and customer service teams to ensure seamless fulfilment execution

Business Development
Envision Consulting (M) Sdn.Bhd
Selangor, Malaysia
- Design and develop an comprehensive sales and marketing plan in association with the product development team and senior management team - Strategize action plans to identify targeted e-commerce merchants within existing e-commerce marketplaces who may purchase QiJang E-commerce suite products. - Identify and participate in highly potential targeted e-commerce road shows and exhibitions that generates lead for future sales activities. - Work in tandem with the QiJang product development and technical team members by providing accurate and reliable feedback and suggestions that can assist the development team in identifying add-on products within the QiJang E-commerce Suite. - Assist QiJang technical team in on-site implementation of QiJang product suites at the client's site. - Develop suitable training programmes based on QiJang products that can be sold as value added services to QiJang product owners and new e-commerce entrepreneurs.

Project Engineer
Ikatan Jujur Sdn.Bhd
Negeri Sembilan, Malaysia
- Coordinated and executed infrastructure projects for Tenaga Nasional Berhad (TNB), ensuring timely completion and compliance with project requirements - Managed site operations, including contractor supervision, work planning, and progress tracking - Liaised with engineers, technicians, and stakeholders to ensure smooth project execution - Maintained and verified technical documentation and as-built drawings - Ensured compliance with safety standards and site regulations

RAN Engineer
Malaysia
- Monitored network performance (RAN, BSC, RNC) to ensure service availability and stability - Performed first-level troubleshooting and incident response, ensuring timely fault detection and escalation - Coordinated with technical teams to restore network issues within defined SLAs - Managed alarms and incidents in accordance with incident management processes and standards - Supported continuous operations through proactive monitoring and system reliability practices
Ts. Prabakarar Virasanan's Contact Information
Phone
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