Trần Thị Duy Thảo

Senior Digital Marketing @ Mitsubishi Corporation

About

Visit my website portfolio here: https://duythao-marketing-2eujtp8.gamma.site/ "Where strategy meets execution: IMC planner, UA optimizer, and product launcher – with a track record of ROAS ≥150% and multi-channel campaigns that actually move the numbers." 1. Mitsubishi Corporation – Senior Marketing Executive (Digital Transformation Division) Role: Lead IMC planning & execution across online/offline, full-funnel UA & sales-aligned marcom strategy. Achievements: Launched Radanhadat (125% UA KPI in 6M), sustained DGHome pipeline, +40% YoY traffic growth. 2. Mindshare Vietnam – Digital Specialist (GroupM) Role: Planned & optimized cross-channel campaigns (Meta, Google, DV360) ₫5–10B budgets, aligned with offline media. Achievements: Exceeded KPI in 4 national campaigns, strategies adopted regionally, recognized for precision & agility. 3. Hyundai TC Motor – Marketing Executive Role: Ideated & executed digital campaigns for launches, coordinated production & integrated OOH/OTT/TV activations. Achievements: Promoted to Executive in 3M, drove +20% online engagement, +30% reach uplift across multi-channel campaigns.

Country

Vietnam

City

Ho Chi Minh City

Industry

Marketing & Advertising

Skill

Integrated Marketing, Digital Strategy, Project Planning, SEO Copywriting, Copywriting, Search Engine Optimization (SEO), Content Strategy, Digital Execution, English, Media Planning, Google Ads, Facebook Ads, Performance Marketing, Search Engine Marketing (SEM), Creative Content Production, Adobe Lightroom, Photography, Programmatic Media Buying, Affiliate Marketing

Experience

Senior Digital Marketing

Mitsubishi Corporation

2023-10 - Present · 3 yrs

Ho Chi Minh City, Vietnam

Strategic IMC Leadership: Spearheaded end-to-end Integrated Marketing Communication strategies for key tech-driven platforms, including dghome (interior tech) and Radanhadat (real estate). Successfully aligned multi-channel digital efforts (Meta, Google, Programmatic) with offline activations (OOH, events). High-Impact Performance: Launched Radanhadat from the ground up, crushing user acquisition KPIs by 125% within the first 6 months. Consistently drove data-backed optimizations that achieved a ROAS of ≥150%, reduced CPL by 22% , and generated a +40% YoY multi-channel traffic growth. Cross-Functional Orchestration: Transitioned from pure execution to holistic project management by seamlessly coordinating with internal stakeholders (CRM, Product, Sales, Legal) and external vendors to ensure brand consistency and pipeline sustainability under constrained budgets.