Jetty Nieuwenhuis

From a young age growing up in the Netherlands I began to understand the weight of labels: “dirty farm girl,” “not smart enough,” and “too outspoken.”It took decades to break free of the shame and exhaustion associated with people-pleasing to understand who I was when I wasn’t focused on being palatable to others.As a speaker, model, and content creator, I now use my personal stories of invisible illness — bulimia, Lyme Disease, and depression — to help women wake up from a life on autopilot and unapologetically go after their desires. As a former health and wellness coach, I’m known for encouraging self-expression as a means to communicate the depth of who you are and what you stand for.Rebelling against the perfectly curated influencer image — complete with unattainable standards — I focus on the real contradictions of life like fashion over 40, beauty without the heavy edit, and having enough while still wanting more.For 24 years I’ve owned a dairy farm with my husband in Alberta, Canada — living as a true fashionista on a farm. I’ve completed two IronMan triathlons and am a certified IAWP Wellness Coach, Precision Nutrition L1 Coach, CanFitPro Personal Trainer, Makeup Artist (Miekepetiet Amsterdam), and Image Consultant (New York).