trudy booker

account director

About

With a number of years of marketing experience, I am interested in marketing strategy and I have a background in marketing and communications within a number of fields, most recently with trade-focussed national B2B store network, Burson Auto Parts, but previously whilst working in hospitality, consumables, and major events. In a marketing capacity my background has dealt me with varying responsibilities, each enhancing my marketing abilities throughout my career’s journey. Including but not limited to, event marketing and publicity, media relations, trend and campaign marketing analysis and reporting, social media management, Google Adword campaigns and SEO, management and creation of web content for internal and external sites, eDM, strategy development; graphic design, publication development and finished art.

Country

australia

City

melbourne

Industry

marketing and advertising

Skill

marketing, marketing strategy, event management, event planning, social media, marketing communications, social media marketing, public relations, communication, customer service, indesign, microsoft office, html, wordpress, photoshop, illustrator, internal communications, microsoft excel, microsoft word, php, stakeholder management, sales management, executive support, website updating

Experience

creative

hope street cards

2015-10 - Present · 10 yrs 11 mos

account manager

studio binocular

2016-12 - 2017-6 · 7 mos

account director

mustard | a creative agency

2020-2 - Present · 6 yrs 7 mos

box office supervisor

o2 shepherd's bush empire

2009-12 - 2011-5 · 1 yr 6 mos

Box Office attendant at busy London music venue, O2 Shepherd's Bush Empire. Responsible for ticket sales, sales reporting and totals, customer service, and department supervision. Role also required extensive interaction with tour management and talent.

marketing and public relations intern

queensland events gold coast

2008-7 - 2009-7 · 1 yr 1 mo

Completed as a part of undergraduate studies, and later on a voluntary basis, I undertook a long term internship with Queensland Events Gold Coast, working for the Pan Pacific Masters Games 2008 and Gold Coast Airport Marathon 2009. I was responsible for covering events via media releases and stories distributed through media outlets, newspapers and website; and event media management - including the live race day webcast.

senior consultant

ellis jones

2017-6 - Present · 9 yrs 3 mos

marketing coordinator

burson auto parts

2012-11 - 2014-11 · 2 yrs 1 mo

Working with GM Sales & Marketing, I have been responsible for management and implementation of branding and marketing strategies across the national store network. This has included involvement in local, regional and national campaigns, through the carrying out of promotional strategies, creation of promotional materials including flyers and logos, liaison with printers, distribution of promotional materials, management of trade shows, sales representative reporting and analysis, and marketing advice for local managers.

guest services executive

city apartments ltd

2009-8 - 2011-5 · 1 yr 10 mos

Working with serviced apartments provider, the role required executive level guest services through the provision of hospitality, travel, relocation and secretarial assistance. Also carrying out key communications functions , i.e. creation and distribution of fortnightly city guide, in-house information compendium and other branded print materials.

personal assistant

golder associates

2011-8 - 2012-11 · 1 yr 4 mos

Providing executive administration assistance to office and regional managers (i.e. time and travel management, expenses and mail). The role required in depth analysis of WIP and broader industry figures, to gain an understanding for market trends and customer behaviours, advising local and regional management actions. Communications functions also included creation and distribution of monthly Newsletter, office presentations, and conference materials.

public relations intern

the hummingbird bakery

2011-3 - 2011-3 · 1 mo

Working for the book launch of Cake Days, The Hummingbird Bakery's second cookbook, I was responsible for event organisation alongside the company's Communications Manager and the launch team at Harper Collins Books. During this time I was responsible for the creation and distribution of media kits, content and monitoring online exposure. During my time with the company I also carried out an analysis of Social Media within the company.

account manager

one small step collective

2014-11 - 2016-12 · 2 yrs 2 mos

We are in the midst of the greatest communication era since the renaissance. It is an amazing time to be in marketing. Never before has information been so easy for people to access. But it's not without its challenges. People are drowning in information. The explosion in user choice means that advertising messages not only compete with other ads, they compete with all forms of content. So, how do you make your message memorable with more noise out there than ever before? At One Small Step Collective, we think that good communication is compelling. It's either entertaining or useful, the best is both. It's about putting the end user at the start and making our messages valuable to them.One Small Step Collective. We create stories that stick.