troy watson

Board operator and charismatic on-air personality

Facilitate the sales of multiple products and a services to a large network of patrons.

* Coordinated weekly client meetings to present advertising concepts and ideas to the dealer. * Worked to ensure that all expectations and deadlines were met. * Liaison between creative team, media buyers, and accountants to ensure client invoices, budgets, scripts, spot calendars, and miscellaneous projects met expectations. * Oversaw client projects from conception to completion, ensuring all requirements and deadlines were met or exceeded * Conducted competitor/market research adjusting campaigns and strategies accordingly * Completed creative, copywriting and editing as necessary

* Researching bands that fit the mold of clients needed on the label * Daily management and organization of calls, conversations, and developing lists to work smarter and quicker * Reaching out to music venues, creating relationships and bringing in talent for shows nationwide.

* Marketed and promoted over 20+ bands and festivals around Indianapolis, Chicago, and Minneapolis. * Communicated goals and expectations between management and volunteers * Ground and pound guerilla marketing to get bands out to masses and introduced to new and like-minded audiences.

* Music engineer for all studio albums. * Ran various music consoles and outboard gear. * Provided sound for all bands on the label for live shows.

* Haystak's 2014 Google Salesman of the Year * Haystak's 2014 Bing/Yahoo Salesman of the Year * Setup daily presentations and meetings with dealerships in person or over phone and webinar to better understand their goals and ideas. * Communicated product capabilities and concepts to dealers that fit the mold of how their dealerships tick and tock. * Built and maintained relationships with dealerships, vendors, and accounts team. * Worked fluidly inside of multiple CRM's to main proper organization and pipeline activity.

* Developed and built relationships with new and pre-existing clients * Understanding clients to make sure they were given the appropriate information and pairing them with the appropriate style of instrument or equipment to fit their needs. * Built out and designed systems for various rooms, organizations, and groups that fit their appropriate needs. * Went through 3 months of in-depth training to know and understand all instruments, technologies, and equipment.

* Facilitate the sound for live shows. * Load in/out and assist with stage and gear setup. * Liason for band and music venues to book shows and help manage.

* Facilitate training on one of the Automotive Industries top SEM and SEO products. * Study and mentor Product Specialists within the Autotrader organization on Automotive SEM and SEO best practices and the ever changing landscape of Digital Marketing. * Handle direct calls with dealers, account managers, product specialists, and managers to assure smooth transition from the sale to management of the accounts. * Work individually and within a team setting to consult and identify needs of dealers and product specialists within the digital marketing realm. * Train individuals and teams on the fundamentals and advanced techniques on selling and speaking to SEM, SEO, and all forms of the Digital Marketing Hierarchy of Importance within the Automotive vertical.

* Facilitate sound for all shows. * Kept the sound system up to date and in working order, performing electrical tasks, and troubleshooting. * Communicated with artists, fans, and management to provide an outstanding show for all and keep them coming back.

* Answer any, and all audio engineering questions. * Help students and faculty with issue in regards to audio engineering, microphones, gear, etc. * Answer phones and schedule student appointments.

* Sold, consulted, and serviced Cox Automotive's Media product suite: * Dealer.com Websites * Dealer.com Managed Services: SEO, Content and Creative, Social * Dealer.com SEM Advertising * Kelley Blue Book Instant Cash Offer * Accelerate Digital Retailing

* Track services sold by recruiters. * Maintained legitimacy and honesty with all surveys given. * Kept constant communication with employees, management, and corporate. * Worked to reach and exceed personal daily and weekly goals, and make sure employees reach and exceed same goals.

* Oversaw and assisted with SEM, SEO, and KBB sales in Colorado, Utah, Montana, Idaho and Wyoming. * Trained and prepared Advertising Consultants with service and sales conversations. * Worked hand and hand with District Managers and Portfolio Sales Manager to best maintain and manage our current book of business, as well as generating new revenue.