Troy Patterson

I lead global marketing with a focus on bold positioning, sharp differentiation, and pipeline-driven execution. From product marketing and demand generation to brand, content, and go-to-market strategy, I build marketing engines that scale and narratives that challenge the status quo.

Leading global sales and marketing team, go-to-market strategy and execution through management of channel partnerships, business development, presales engineering, and marketing initiatives. Directly oversee strategic relationships with Tier 1 key accounts while building and scaling high-performing teams across regions. Focused on driving enterprise adoption of BeeGFS through strategic partnerships and enabling organizations to overcome their most challenging data-intensive computing requirements. Member of the company Leadership team!

I lead the marketing behind ThinkParQ and BeeGFS including go-to-market strategies, product launches, partner enablement, and running our really cool events for the BeeGFS community, along with being part of the leadership team. Since my appointment, I have enabled BeeGFS to win many awards including 5 consecutive years of Best Storage Product or Technology, and have written and won many speaking slots and BoF sessions at many conferences and tradeshows around the globe.

- Manage the entire end to end process of Quantum’s participation in tradeshows, events and conferences across EMEA. - Create and instigate pre-event marketing, advertising and social media plans - Manage EMEA event budget - Manage events, campaigns and marketing activities with technology partners, channel partners and resellers. - Research and propose new industry events across EMEA (for all segments) - Organise Internal and Channel Partner incentives, workshops and events

The mission of the NAB Show Exhibitor Advisory Committee (NEAC) is to establish and maintain a cooperative relationship between the National Association of Broadcasters (NAB) and its exhibitors at the NAB Show; to represent and assist exhibitors in their experience with NAB and the NAB Show, to voice their ideas and concerns; to participate in the assessment of vendors and technologies to best serve the needs of exhibitors and the NAB Show

- Global Event Management (end to end for tradeshows, product launches, speaking opportunities, open days, road shows in the film, production and broadcasting industries). - Manage global advertising and marketing campaigns - Manage marketing and events budgets - Analyse event and marketing results

Key Account management of global partners Selling software solutions to large broadcasters Search and recruit of new global partners Event management

Part of the launch team of IDPP in Germany Selling to clients the services of IDPP in Germany Recruitment of Executive and sales and marketing IT professionals Advertising and Marketing campaigns for clients positions Industry networking Organising candidate and client events (monthly) Business development

Selling Euro London Appointments Services (face to face and over the phone) Recruitment of IT candidates Advertising and Marketing campaigns for clients positions Interviewing candidates Industry networking Organising candidate and client events (monthly) Business development Mentoring new staff Reviewing growth markets in Munich

Event and Sales Manager on launch event Pro2Pac (Packaging and Processing exhibition) Sales Manager on IFE, UK's Largest Food and Drink exhibition (Packaging and general food section) Setting and achieving sales targets Networking with Industry, Trade Associations and Industry experts Presenting face to face to Blue chip industry companies Maintaining and up-dating sales database Coordinating sales reports and budgets On-site event management Event Marketing and PR

Event Manage conference's, exhibitions, tradeshows and gala dinners Selling exhibition and sponsorship opportunities on Asia Pacific events Business Development of Key Media's event management services Event operations and project management Management and training of the events team Writing and implementing marketing plans with Marketing Manager Writing event media kits Writing exhibition manuals Writing company event manual and policy Face to Face sales presentations Advising directors of new market segments Launching new events and publications Setting targets and achieving event budgets

Selling sponsorship and exhibition opportunities on a launch event Event management Planning and implementing marketing objectives Monitoring and planning event website Writing event media kit Writing and presenting sponsorship proposals Build and maintain sales database Developing and maintaining client and industry relationships