Trish Bradley

• Collaborated with the President’s Office, Marketing Department, Admissions, and institutional stakeholders, as well as external partners/vendors. Led the identification and implementation of strategic and comprehensive communication and editorial initiatives, including the enhancement of Cabrini’s web presence and management of multiple domains • Took a research-based and data-driven approach to identify key messages to create an effective editorial strategy that delivered consistent, unified messaging to support Cabrini’s brand to a broad range of diverse audiences • Partnered with senior leaders, faculty, and staff to assess the University’s communications needs and identify strong messages, compelling stories, thought leadership, and key audiences • Created a monthly internal newsletter which highlighted faculty and staff news, new hires, and student stories to increase engagement and visibility among close to 1,000 full- and part-time employees • Planned, developed, and implemented cohesive mission-driven leadership communications on behalf of the University President, and worked across departments to draft speeches, talking points, emails, statements, web, social media, and publication copy • Led the execution of communications through several crises; collaborated with internal departments and/or external consultants producing timely crisis responses • Project management of Cabrini’s website upgrade by creating more functional wireframes leading to a better UX for prospective students with internal departments as well as acted as liaison with outside vendor • Day-to-day website maintenance, content creation, SEO management, and website analytics, to gather visitor data for marketing and communications strategy • Utilized Cision Media for press release distribution and data analysis in developing editorial and media plans • Supervised Media Relations Coordinator and Writer; guidance in identifying editorial content opportunities for local and national media

• Created and completed a comprehensive digital marketing plan in May 2021. Collected and analyzed all data (historical and anecdotal, SWOT analyses, competition, demographic trends), and provided recommendations for digital marketing. Presented and approved by NFA’s Advisory Board. Preliminary results of the plan netted a 37% inquiry uptick. • Successfully established a cohesive voice and strategy for the rebranded image of NFA. Managed, wrote, and edited diverse internal and external communications, including biannual magazines, annual report of gifts, emails, weekly newsletters, press releases and media advisories, event invitations, and promotional materials; managed all crisis communications strategy • Created, managed, expanded, and introduced new digital content for NFA social media platforms (i.e., geospecific post boosts), resulting in increased visibility and engagement • Launched new NFA website using Finalsite’s Composer CMS in February 2020; and continued the management and expansion of site content and the creation of constituent portals • Designed digital and printed materials using Creative Suite • Responsible for media advertising buys for local media (digital, print, radio) • Liaison with external designers, photographers, videographers, consultants • Photographer/videographer for all school events • Contributing member of Strategic Plan committees – Enrollment and Marketing, and Diversity, Equity and Inclusion

• Leadership role in branding, marketing, media relations, crisis communications, and general communications for human services divisions in Berwyn, Pa., Andover, Mass., and Charlotte, N.C., which increased visibility for programs for children and adults with intellectual and developmental disabilities • Managing editor, writer, and proofreader for the biannual magazine, donor report, impact report, weekly e-newsletter to internal and external constituencies (circulation of 3,000+), and additional advancement and collateral materials • Maintenance of Melmark’s three-division website and led new website production process in ’18-’19 • Spearheaded and cultivated social media platforms, resulting in increased engagement • Created short videos and collaborated with external agencies to create videos for internal and external promotion and development initiatives • Team member representing Melmark at statewide and national conferences • Initiated the creation of benchmark demographics on children and adult constituents for senior leadership • Direct supervisor of on-staff graphic designer and freelance communications specialist; as well as external vendors

• Leadership role in all branding, marketing, advertising, media relations, crisis communications, and general communications for internal and external constituencies • Developed social media strategy and expanded WMA’s presence on its platforms to reach varied constituencies • Launched two successful websites and served as webmaster/content creator, resulting in greater involvement with prospective and current parents • Managing editor, writer, and proofreader for biannual magazine, report of gifts, advancement and admissions collateral, and supervised external designers and vendors • Created and designed all external print advertising, using Creative Suite and was responsible for all media buying/planning (print, online, radio), which increased WMA’s presence in the local educational market • Video content creation for internal and external promotion and annual giving, and school event photography