Trinh Tran

Brand Manager

About

Marketer with nearly 7 years of extensive expertise in brand management in both FMCG, Beauty & Ecommerce Sectors.

Country

Vietnam

City

Ho Chi Minh City

Industry

Food Production

Skill

Project Management, Event Management, Sampling & activation, Brand Management, E-Commerce, Microsoft Office, Service client, Microsoft Excel, Leadership, Microsoft Word, Microsoft PowerPoint, Communication, Brand Marketing, Facebook Ads, Marketing Strategy, Teamwork, Digital Marketing, E-commerce

Experience

Brand Manager

MEISHANG COSMETIC (COLORKEY VN)

2024-10 - 2025-7 · 10 mos

Ho Chi Minh City, Vietnam

Senior Assistant Brand Manager

Marico Limited

2023-6 - 2024-9 · 1 yr 4 mos

Ho Chi Minh City, Vietnam

Assistant Brand Manager

Vinamilk

2021-8 - 2023-6 · 1 yr 11 mos

Ho Chi Minh City, Vietnam

- Managed holistic marketing activities for PROBI Brand - Co-led the relaunch of Probi Master Brand with new positioning – the Biggest Campaign in 2022: new packaging, new TVC communication, digital & social engagement & promotion. - Led the innovation of launching NPD with full ownership (from product concept, product test, packaging development to communication strategy & trade support). - Led & supervised agencies for planning & executing: +ATL activities: Shooting & Airing TVC; Cartoon series; Key Visual on LCD/Digital Frame, E-commerce, Digital (SEM, Youtube, Facebook, Online Banners); PR & Social Engagement, Livestreams, etc +BTL activities: Sampling & activation, POSM at MT, TT, Mom&Baby shops,.. - Market research analysis (Nielsen, Brand Health, IHV, FGD,...) - Budget planning & management. ACHIVEMENT: - Continuously growing in terms of Sale-in in 2021-2022 during the Covid-19 - Sustain #No1 in Value Share, TOM & BUMO in FY22 (among Probiotic DY Category). - Successfully launched Social Campaign #Tieuhoakhoe #Beanngon for new product launch, Top 10 BSI Campaign in May 2023 (Buzzmetrics) - Probi is becomed top #5 Vinamilk brand & top #10 most chosen Dairy brand in 2022 (Kantar)