Tricia Cooper

Senior Vice President

About

I lead strategic and targeted analyst relations initiatives and provide advisory that helps Fortune 500 and emerging growth companies plan, create, and execute effective communications and strategic insights programs. My mission is to build productive and mutually beneficial relationships with leading industry analysts, and analyst firms, and to leverage their feedback to support our clients' goals and vision. I have successfully helped my clients increase their visibility, credibility and influence in the market, and achieve positive outcomes such as favorable analyst ratings, reports and brand amplification.

Country

United States

City

San Jose

Industry

Public Relations & Communications

Skill

Thought Leadership, Sales and Marketing, Critical Thinking, Big-Picture Thinking, Client Relations, Problem Solving, Multitasking, Interpersonal Skills, Strategic Thinking, Written Communication, Announcements, Talking Points, Presentations, Sales Presentations, Identifying New Opportunities, Executive Coaching, Coaching, Resource Allocation, Supplier Evaluation, Interpersonal Communication

Experience

Senior Vice President

Speakeasy Strategies

2017-4 - Present · 9 yrs 6 mos

Speakeasy Strategies is a high-tech public and analyst relations, business strategy firm helping Fortune 500 and hot emerging growth companies plan, create and execute strategic and digital communications programs.

Principal

Tricia L. Cooper Consulting, LLC

2015-10 - Present · 11 yrs

San Francisco Bay Area

Strategic and targeted analyst relations advisory for both public and private companies. Client industries include: AI, open source software, FinOps, cloud native technologies, data and analytics, application development and deployment, security, cloud communications, customer experience technologies (CX) HR Tech and financial services.

Head of Corporate Communications, Consultant

8x8

2016-3 - 2017-4 · 1 yr 2 mos

Strategic planning, design, management and execution: PR, Analyst Relations and Social Media.

Sr. Director of Global Analyst and Consultant Relations

Unify

2011-6 - 2015-8 · 4 yrs 3 mos

San Francisco Bay Area

Successfully re-positioned the company with key strategic analysts as a leader or major challenger in its core target markets throughout a period of significant business transformation. Core-team contributor for company-wide global rebranding effort from Siemens Enterprise Communications to Unify that garnered awards and industry acclaim. Led 2014 Global Industry Analyst and Consultant Summit unveiling flagship UCaaS team collaboration platform " Unify Circuit". Spearheaded an event-wide live trial for all attendees. Event impacted additional media buzz on launch day with analyst and press media placements, testimonials, 1000+ blog views and trending in social media.

Director of Channel Marketing for North America

Siemens

2009-7 - 2011-6 · 2 yrs

San Jose, California, United States

Director, Regional Field Marketing North America

Siemens

2005-10 - 2009-6 · 3 yrs 9 mos

Directed team to deliver on go-to-market initiatives including events, executive briefing programs, competitive strategy and intelligence, product launch, demand generation, sales enablement, PR, and consultant and analyst relations.