Tricia Stafford Cabrey
Director CX Insights & Engagement @ Project Management Institute
About
Accomplished professional with over 25 years in the customer experience and market research industries with an extensive scope of global, client-side, and agency experience. Passionate advocate of the customer experience. Professional Expertise: Client Service - Established reputation with building and maintaining strong client partnerships - Hand-selected by senior leadership to rebuild damaged client relationships - Awarded a five-year renewal of a multi-million dollar global tracking program after rebuilding a broken client relationship - Demonstrated success with managing clients in the United States, the United Kingdom, Continental Europe, the Middle East and Africa, China, and Asia Pacific Team Management - Proven experience with managing, mentoring and motivating a team of research managers - Successfully establishes policies, procedures and work flows to enable teams to work effectively, efficiently, and profitably Experience - Extensive experience with a multitude of traditional and innovative research techniques across brand and communications, product development, employee engagement and customer experience - Works with global and high level brands and clients, including IBM, InterContinental Hotels Group, Starwood Hotels and Resorts, Reckitt Benckiser and OMD - Designs and manages research that resulted in actionable, insightful information assist clients in achieving growth - Proven ability to successfully manage research programs against internal and client budgets
United States
Greater Philadelphia
Non-profit Organization Management
Quantitative Research, Customer Insight, Advertising Research, Questionnaire Design, Marketing Research, Market Research, Survey Design, Online Research, Focus Groups, Brand Equity, Qualitative Research, Competitive Intelligence, Data Collection, Analytics, Questionnaires, Consumer Behaviour, Data Analysis, Survey Research, Business Insights, Secondary Research
Experience
Director CX Insights & Engagement
Project Management Institute
Market Research Manager
Project Management Institute
Senior Market Researcher
Project Management Institute
Newtown Square, PA
Client Account Manager
Insights
Horsham, PA
- Responsible for pricing and internal cost and content coordination for large scale proposals - Accountable for personal, team and company revenue and profit KPIs - Key Accounts: Reckitt Benckiser, Kraft Snacks, Estee Lauder, Starwood Hotels and Resorts, Ricola, Dunkin Brands, OMD, Royal Caribbean Cruise Lines, Kimberly-Clark
Senior Research Manager/ Account Executive
Insights
Horsham, PA
- Hand-selected by senior leadership to manage all client and internal aspects of two global tracking programs totaling $4MM - Key Account: InterContinental Hotels Group
Director, Research Management
Insights
Horsham, PA
- Hand-selected by senior management to build and manage a team of project directors servicing professional service and consulting firms - Accountable for the successful execution of projects totaling $15MM annually
Account Manager
Insights
Horsham, PA
- Responsible for pricing and internal cost and content coordination for ad-hoc proposals - Key Account: Reckitt Benckiser
Client Service Manager
Insights
Horsham, PA
- Client point of contact for global tracking programs totaling over $5MM - Key Account: IBM
Group Manager
Insights
Horsham, PA
- Managed a team of project directors dedicated to multiple global tracking programs - Key Account: IBM
Project Director
Insights
Horsham, PA
- Managed all aspects of large-scale tracking programs - Key Account: IBM
Project Director
LHK Partners, Inc.
Newtown Square, PA
- Managed all aspects of ad-hoc and tracking projects - Key Accounts: Coca-Cola, Intel, SRI International
Training Coordinator
LHK Partners, Inc.
Newtown Square, PA
- Responsible for recruiting and training national field interviewers for in-person magazine audience readership survey - Key Account: Mediamark Research
Production Coordinator
Marketing Systems Group
Fort Washington, PA
- Coordinated a team of customer service representatives for processing and client delivery of custom samples for market research firms
Customer Service Representative
Marketing Systems Group
Fort Washington, PA
- Executed the processing and client delivery of custom samples for market research firms
Education
Kutztown University of Pennsylvania
Marketing/ Market Research
Graduated Magna Cum Laude Dean’s List Distinction (5x) Alpha Mu Alpha (American Marketing Association honorary member)
Tricia Stafford Cabrey's Contact Information
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