Thomas R. Hellberg II

With nearly a decade in the fashion industry, I built Palmer James Designs to serve athletes, coaches, agents, and sports professionals who demand excellence both on and off the field. Along side my team we focus is on creating premium footwear that merges high-end craftsmanship with bold, artistic expression—designed for those who understand that style and performance go hand in hand. Palmer James delivers bespoke men's footwear celebrated for its hand-finished patina, artisan detailing, and commitment to quality. From collegiate athletes to professional sports figures and the teams behind them, our shoes are crafted for individuals who carry the same discipline and confidence from the locker room to the boardroom. Each pair is a statement of excellence, designed to elevate personal and professional presence. Our work has led to meaningful collaborations within the sports and fashion communities, growing brand recognition, and a loyal customer base that values craftsmanship and individuality. As CEO & Creative Director I am always open to conversations with strategic partners, creative collaborators, agents, and athletes who see potential in building bold, lasting fashion concepts. With our success with Palmer James, me and the team also created the designer brand, Bar Life. A lifestyle brand that transforms the raw energy of nightlife and college culture into elevated streetwear. Through premium t-shirts, hoodies and hats featuring original designs and bold graphics, Bar Life bridges the gap between street culture and refined design.