trey king

I work with some of the top brands in professional and collegiate athletics to expand their digital reach and grow revenue. -Craft, set, and guide the marketing strategy and manage all aspects of the digital marketing plans for a portfolio of 100+ official collegiate athletics web sites. -Guide the design team to align creative assets with all marketing efforts. -Utilize multivariate & A/B testing to improve conversion rates of key revenue areas. -Work with development team to implement solutions that satisfy marketing goals & objectives. -Collaborate with executive team to recognize ongoing strategic marketing opportunities & formulate action plans. -Serve as consultative arm for our network of college athletics partners to establish brand consistency and spread the use of online marketing best practices. -Manage and execute media buys to maximize return on investment. -Lead a team of five to ensure plans are properly executed and brand messaging is consistent.

Manage copywriting & creative process for marketing collateral, promotional emails and network subscription campaigns. -Use Google Analytics for campaign optimization, analysis, reporting and making recommendations to C-level executives. -Manage the search engine marketing (SEM) and search engine optimization (SEO) strategy and execution for a portfolio of sites with 700M annual impressions.