Trevor King

Automotive Retail Focus

Responsible for team development, business growth, innovation/POV, partner relationships, and team operations. Develop and mentor a team of 6 account managers with clear communication, implementing processes, and standardizing best practices. Determine how to increase and expand paid media services by providing growth opportunities or by identifying tests, channels, and products. Identify and develop new processes, strategies, frameworks, etc. for clients, specific industries, and new products. Work closely with our Facebook Partner on new business, existing growth, new product focus groups, aligning on best practices and improving Facebook marketing materials. Operations: P&L and revenue reconciliation, goal setting, business analytics.

Responsible for new business pitches, strategic development, client management, and execution for high-value social clients. Oversee pod of junior managers, assist with strategic direction and performance of their clients.

Responsible for strategy, pitching, execution, optimization, and reporting of paid social campaigns for book clients. Managed media spend: $50,000-100,000 / month Develop and manage the organic social strategy, voice, and community for clients in various industries. Hacking facebook to do things it couldn't. Did you know there was no duplicate button? My day to day might consist of: Test, optimize and launch new paid social campaigns for my clients in various different industries and business objectives. Manage clients social media campaigns and daily online presence on Facebook, Instagram, Twitter, Pinterest, and more. Ownership of social media marketing initiatives to acquire new customers and deepen engagement with existing users. Curate content calendars around daily events, upcoming partnerships, and campaigns. Report metrics that truly measure the effectiveness of social media campaigns. Research competitors, trends, industry updates, and other one-off topics.

Work alongside Social Media Mangers to develop goals and execute strategies on Facebook, Twitter, Instagram, YouTube, Google+ and Pinterest for a diverse list of clients. Tasks include: create, plan and schedule social media engagements, write ad copy, create contest, fan finding. Use tools to listen, analyze and reply to comments, tweets, reviews and customer service issues.

Work alongside Social Media Mangers to help manage Facebook, Twitter, YouTube, Google+ and Pinterest for 15 different Brands. Tasks include: create, plan and schedule engagements, write ad copy, create contest, fan finding. Also, use tools to listen, analyze and reply to comments, tweets or reviews.

Develop, design, and manage a website for real estate brokers to showcase their business. Develop marketing campaigns to increase database of clients, manage customer relations and ultimately sales.

Work alongside the community manager to help drive traffic from Facebook, Twitter, Google+, and LinkedIn to a network of content-based websites.

Observing the insurance industry, while creating a plan for expanding its market share and awareness for the company’s programs. Analyze previous years data and create projections for future years. Construct excel worksheets to self-audit the policies they are managing. Providing quotes for rental insurance policies and managing renewals for hundreds of policies.

Facilitated group-learning sessions attached to a historically difficult class, Principles of Accounting, using multiple learning and teaching techniques, with over 200 hours of teaching experience.

Various jobs including but not limited to: Turf maintenance, tree trimming, landscaping, plumbing and water services, park maintenance, and driving various work trucks.

Established and managed my own business selling used college books online and in-person. Responsibilities included: Advertising, managing book sales, finances, packaging/shipping books, and customer service.

Deans Honor List 2010-2011