Trevor Kirk

Current and Previous Accounts - Krystal - Pilot Flying J - Orangetheory Fitness - Stressless (North America, Global Dealer Network) - Sun Tan City - Sonic Automotive - Food City - Gatlinburg CVB - Crunch Fitness - Visit Knoxville Industry Portfolio - Multi-Location Retail, QSR, Dining, Grocery - Tourism + Hospitality - Consumer Services (Including Personal Fitness + Tanning) - Automotive - Consumer Goods Responsibilities - Oversee a group of 10 client accounts, consisting 7M dollars consisting of PPC, GDN, and YouTube campaigns. - Communicate tactical campaign strategies, updates, and recommendations to clients and internal team members - Collaborate with in-house data scientists to craft performance dashboards, report on campaign performance, and make optimization recommendations driven by cross-channel data insights - Multivariate test a myriad of campaign variables, including ad copy, landing pages, and keyword bidding strategies - Consult on landing page strategy and optimization to increase quality score, conversion rate, and user experience - Implement store visit tracking on multi-location retail clients, driving lifts in in-store traffic

As a Scholar Intern, I performed a myriad of different tasks: - I created an excel database for Erlanger's Map Questing for the local Agency of Record TheJohnsonGroup. The database was used to maintain proper ad circulation. - I was responsible for traditional marketing advertising design and ad copy creation. The creative ranges from posters, folder, and books. Examples: Erlangers "Heart and Lung Institute" book, Opioid Posters, Erlanger Cancer Research Folder, and New Clinic banners/signs. -I cataloged and recorded PR articles, news stories, etc. in excel sheets. -I plan, setup, and work many events and campaigns such as Heart and Lung Symposium, ClosetheGap, VoteForMiracles, One Year Anniversary of Erlanger East, and Veterans Celebration.

Served at an authentic Charcuterie to provide a unique experience to patrons seeking a high-end meal.

Served at a high-end local neighborhood restaurant and bar comprised of mainly regular customers who required a unique approach to customer service,.

Build, maintain, and strengthen relationships with customers, vendors, and hospital administration. I attended vendor trade shows to purchase and scout products or new vendors to expand inventory. Managed trade show staff and set up tables or booths, unloading and displaying thousands of items professionally and attractively to drive fundraising efforts at hospitals, the most successful single event raising $165K in a five-day period.