Trevor Ng

- Support the Rebranding Project of Spaghetti House to expand its customer base in the young generation. - Launched ‘Cheese Lover’ Campaign in collaboration with 周殷廷 (YT大哥) to connect with Gen Z . - Achieved 250% sales uplift on Seasonal Menu - Revamped social media with the recently launched Instagram in a bold and young tone and manner to capture the attention of the young generation. - Grown new IG account from 0 to 25K+ followers in 6 months through GenZ-centric content strategy - Support execution of 360 Marketing, including ATL, Online, Social (Own Social & Collab with 3rd Party Pages), - In-store POSMs, to achieve marketing and communication goals. Work with different internal and external parties to ensure smooth launch of marketing activities.

- Planned & executed 15+ in-store launch for iPhone, iPad, Mac series; consistently hit 120%+ of sales targets - Collaborate with business partners (Apple) to ensure seamless sales event planning and execution. - Coordinate with the internal Sales & Operations team for in-store communication strategies and materials. . - Consolidate promotion performance reports for review in the achievement of goals and KPIs.

- Led teams of 8–25 part-time promoters in 50+ shopping mall roadshows and pop-up events for clients including Beauty, FMCG and F&B brands - Consistently achieved 110–130% of event KPIs (lead generation, sales targets, footfall) through on-site real-time strategy adjustment and team motivation - Coordinate on-site event operations and problem-solving of any issues that arise. - Complete administrative tasks related to event planning.