Tressie Rose

Vice President, Communications & PR @ Generac

About

I bring to life how communications and storytelling build a brand, protect a company, support the C-Suite, energize employees and influence stakeholders. I focus on doing work that matters, bringing value to my organization and delivering business results that move the needle. I care about the values of a company and I’m passionate about my responsibility to build and protect the company’s culture. So many great people have contributed to my growth and development, and I honor them by investing in the careers of those around me. I’m collaborative, accessible, transparent, direct and kind. I have experience across five industries including in travel, consumer packaged goods, aviation, telecom and biotech, including global roles in travel and CPG. My skills and results span: • Brand PR and Marketing Communications • Corporate Communications and Complex Multi-Stakeholder Activities (Bankruptcy, M&A) • Media Relations • Executive Coaching and Support • Digital and Social Media • Crisis and Issue Management • Employee Communications and Engagement • Community and Consumer Relations

Country

United States

City

Fort Myers

Industry

Public Relations & Communications

Skill

Crisis Communications, Media Relations, Marketing, Social Media, Corporate Communications, Brand Management, Customer Insight, Communication Training, Digital Marketing, Strategic Communications, Marketing Strategy, Brand Development, Internal Communications, Digital Strategy, Integrated Marketing, Press Releases

Experience

Vice President, Communications & PR

Generac

2023-7 - Present · 3 yrs 3 mos

Director of internal communications

Generac

2023-9 - 2023-9 · 1 mo

Waukesha County, Wisconsin, United States

We are excited to talk to great talent and see where things do

Communications Consultant

2023-1 - 2023-7 · 7 mos

Vice President, Global Communications

Hertz

2020-12 - 2022-7 · 1 yr 8 mos

Senior Director External Communications

Hertz

2018-9 - 2020-12 · 2 yrs 4 mos

Naples, Florida Area

Lead external communications to protect and advance Hertz's business and brands through corporate communications, brand PR, media relations, executive support, and crisis & issue management.

Associate Director, Media Relations & Social Media, Global Company Communications

Procter & Gamble

2015-8 - 2018-8 · 3 yrs 1 mo

Cincinnati, Ohio Area

Led the team responsible for global strategy and North America execution of media relations, visual communications, social media and owned digital channels to build trust and favorability for P&G to accelerate business priorities.

Associate Director, Communications, Brand Building Organization

Procter & Gamble

2010-4 - 2015-8 · 5 yrs 5 mos

Cincinnati, Ohio

Led the team responsible for communications for P&G's brand building disciplines accountable to global officers for Brand, Design, Consumer & Market Knowledge and Communications.

Senior Manager, Global Operations & Media, Corporate Communications

Procter & Gamble

2008-1 - 2010-4 · 2 yrs 4 mos

Cincinnati, Ohio Area

Director, Corporate Communications & Marketing

Comair

2002-10 - 2007-12 · 5 yrs 3 mos

Member of the company's executive leadership counsel responsible for leading the communications, marketing, and consumer relations teams. Responsibilities included strategic planning, crisis & issue management, marketing, media relations, employee and labor relations communications, community affairs, executive support and consumer relations.