tressan garcia

senior manager global marketing

About

Over 15 years of CPG brand and trade marketing experience. Dynamic marketing leader with excellent track record of transforming marketing capabilities, performance and delivering commercial excellence with retail industry giants. Skilled and competencies in customer management, P&L management and brand activation. Proven ability to improve overall business contributions by developing consumer-driven programs to propel sales and financial targets. Strong leadership and communication skills with reputation for instilling enthusiasm in others while leading teams to achieve shared goals.

Country

united states

City

new york

Industry

cosmetics

Skill

consumer products, forecasting, strategy, customer insight, brand management, marketing strategy, shopper marketing, budgets, customer marketing, market research, marketing, trade marketing, business planning, product development, management, professional category analyst certification, digital strategy, digital marketing

Experience

senior manager global marketing

fresh at lvmh

2018-2 - Present · 8 yrs 8 mos

customer marketing manager

csm bakery solutions

2012-7 - 2014-1 · 1 yr 7 mos

Identify opportunities through performance trends, consumer insights and category managment practices to yield successful strategic tactics.

assoc manager, insights and innovation

georgia-pacific llc

2005-4 - 2006-8 · 1 yr 5 mos

Managed $9MM+ market research and innovation portfolio for nine pillar brands ensureing accuracy of research and cost initiatives.

senior trade funds analyst

georgia-pacific llc

2001-9 - 2005-4 · 3 yrs 8 mos

Supervised national sales and trade promotional spending ensuring proper allocation of trade marketing funds for branded marketing initiatives.

manager, budget and forecasting

l'oréal

2006-8 - 2009-4 · 2 yrs 9 mos

Managed a 13MM+ trade marketing portfolio for the SoftSheen-Carson hair care division to ensure promotional spending was aligned with divisional goals. Initiated trade programs to close $1.5MM gap to 2008 business plan.

customer marketing manager

l'oréal

2009-4 - 2012-7 · 3 yrs 4 mos

Customized promotional programs and tools for national retail chain accounts like Walgreens, CVS and Target. Collaborated with sales and creative design to develop promotions and impactful point-of-sales collateral, sampling programs for NPD and baseline business enhancing global and domestic leadership during market strategy execution.