Travis Hanly

Leading product marketing for Verily's research solution portfolio, driving the go-to-market strategy for products serving pharmaceutical and life science customers: • Team Leadership: Built and currently manage the product marketing team (FTEs and contractors) for the Life Sciences portfolio; oversee resource allocation for marketing and product strategy workstreams. • Portfolio Narrative: Architected a unified research solutions strategy, tying disparate technical products into a cohesive platform story tailored for C-suite pharmaceutical buyers. • Launch Execution: Orchestrated a high-velocity 0-to-1 commercial launch of Verily Viewpoint Evidence; established the marketing foundation, core positioning, and scientific thought leadership within a condensed 4-month pre-launch window. • Demand Generation: Partnered with downstream marketing to execute portfolio-wide campaigns; launched the segment-specific landing pages and directed strategy for paid search/social to drive top-of-funnel awareness. • Monetization Strategy: Designed a "trial marketplace" strategy to bridge the gap between Verily's clinical research site network and pharma sponsors, utilizing our solution portfolio to accelerate site feasibility and selection. • Technical Marketing: Defined the commercial narrative for Verily's digital protocol solutions, translating dense technical specifications into a clear business case; leveraged this messaging to drive a commercial funnel, utilizing conference presentations and strategic webinars to generate qualified pipeline.

Covered Verily's full portfolio of clinical trial operations solutions.

Rotated between individual products and services that are innovating in clinical trial operations (e.g. patient recruitment, CTMS, EHR-based patient matching, protocol digitization).

During my time at Berkeley Haas, I worked on multiple freelance consulting projects guiding biotech products. Example projects include: LincRNA: LincRNA is a pre-commercial liquid biopsy technology that is being spun out of the Kim lab at UC Santa Cruz. I led a team of three through a process of interviewing ~70 potential customers and industry experts in the companion diagnostics (CDX) space. We recommended a path to commercialize the technology through partnerships with CDX players. AHEAD Medicine: AHEAD focuses on developing AI-enabled diagnostics and clinical decision support for blood cancers. My role included analyzing potential customer segments for the technology, developing product pricing strategies, and providing recommendations on product features to be developed.

Internship Projects • Led a team which developed a business strategy for the Onduo product, prioritizing market segments and clinical conditions to expand into; worked with sales, marketing, and product to generate the plan and build consensus • Translated the new business strategy into a product roadmap which guided $10M+ in investment; designed and led workshops with 15 product managers, user researchers, and data scientists to develop the roadmap • Refreshed the organization’s understanding of the competitive landscape by conducting primary and secondary research on 10 competitive organizations and products; developed and documented deep market expertise

Strategy & Analytics Projects • Guided an at-home diagnostic testing company which was seeking to be acquired. Conducted due diligence and provided recommendations to increase the value of the company by $200M. • Managed an analytical team in the development of a commercialization and capital plan for a COVID testing startup. The operation scaled to 80 sites running 25K tests per day. • Developed a growth strategy for a large retailer entering the retail clinic market. Built the business case for the multi-billion-dollar investment, which was approved by the Board of Directors and CEO. • Guided a $10B health system in a shift to a new, value-based payment model. Created a ten-year rollout plan for 40 new value-based care clinics covering 120K members. • Performed a service planning analysis for a $3B integrated managed care provider. Analyzed dynamics across their service area to pinpoint areas to expand, contract, or modify their services to increase margin by 300 basis points. • Led operational due diligence for a retail pharmacy's acquisition of a ~$1B technology company; identified a potential reduction in cost-of-dispensing of up to $1B annually. Data Science Projects • Built a ten-year rollout plan for a large retail clinic expansion, utilizing a mixed-integer-programming model to optimize cashflow for the expansion to 3,000 locations. • Engineered an economic simulation model of the healthcare industry by synthesizing inputs from external PhDs in economics and agent-based modeling, as well as internal strategists and scenario planners. Developed the go-to-market pitch for the tool which led to sales of $9M in client engagements. • Developed a proof-concept machine learning model to predict patients’ hospital readmission risk. Reduced annual readmissions penalties by $300K and redirected 80 weekly FTE-hours towards patient care.

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• Led deal sourcing operations by researching tech companies and reaching out to viable startups that fit well with Vocap’s areas of expertise and existing investment portfolio • Identified and vouched for 40 companies for due diligence, including two that completed investment agreements • Researched various markets to determine market size and competitors for potential investments, including behavioral health tech, customer data platforms, collaborative work management tools, enterprise wearables, and others • Prepared materials for 5 investment memos, including financial models, competitive/market analyses, and cap tables • Contributed to thought leadership, including authoring a post on initial coin offerings which appeared on the company's blog

Completed a double major, held multiple internships, and presided over several campus organizations.

Summer Study Abroad Program