Trang Doãn

Consumer & Market Intelligence – Chinsu, Nam Ngu and Tam Thai Tu brand - Capture, manage and integrate Consumer and Market understanding into actionable recommendation for business actions . (From the data source of Strategic research (Retail Audit, Consumer Pannel) and Adhoc research (FGDs, IHVs, HPT, CLT, CPT,…) ). - Well understand of qualitative and quantitative research to appropriately and effectively apply into certain stages of each project (market and consumer immersion, product and concept development, pre and post launch, market tracking,…) - Internal Moderator for qualitative IHVs projects - Ensure the effective support and cooperation to other stakeholders (Marketing, R&D, Trade & Sales teams) - Manage research agencies to assure effective cooperation, quality of deliverables & insightful results

"Young Marketers" is the most prestigious Marketing Contest for Young and Elite Marketers nationwide in Vietnam, organized by Redder Advertising, on collaboration with Brands Vietnam and S.P.Jain School of Global Management In 2015, there were more than 350 teams compete together and only 20 teams were selected for the final rounds by the board of judge from several agencies and MNCs.

- Admin and content creator of Prospan Vietnam Fanpage: https://www.facebook.com/SiroHoProspan.VietNam 9th June - 5th July Prospan is a 60 year old cough relief syrup brand which is manufactured by Engelhard Arzneimitel company from Germany and imported to Vietnam by Sohaco Pharma group. To take advantages of virality to maximize brand presence on Facebook as well as interact with target public compellingly, our team came up with the idea of creating stories telling what happens in daily life of a “frog family” – which represents for a typical Vietnam family. All these stories are not fictional but real and may happen in all of modern families nowadays. Through those stories, Prospan raises its voice to share with women’s pressures/concerns and show support to Vietnamese women. As a latter content creator and administrator of the fanpage, my duty is creatively creating those oriented content to bring emotional gifts and telling “this is so me!” stories. After working for more than 1 month on this project, I have acquired a great understanding about the married Vietnamese women, with lots of innermost feelings about their little family. As a result, my sensitivity and intuition in catching customer’s insight has grown remarkably, paralleled with improved copywriting skills. - Content Writer of Hoff Vietnam Website: https://www.hoff.vn 25 May - 10 August - Administrator of Bio-acimin and Curmin Lead Fanpage https://www.facebook.com/bioacimin https://www.facebook.com/dieutribenhdaudaday 9 July - 10 August

Conducted market research and carried out growth-hacking marketing campaigns that helped our product Olymsearch.com reached 4,000 views/day