Trang Tran

Managing iPhone & Non-phone product lines and developing sales channels to expand DGW in-house share while meeting BOD assigned business targets. Planning and initiating new business opportunities, including: Design and execute quarterly forecasts, strategies, and marketing plans to drive growth in Retail channels. Alongside sales planning, ensure healthy financial performance by managing inventory, optimizing delivery expenses, maximizing revenue, gross profits and maintaining cash conversion cycle Function as the central point of communication with Apple Vietnam channel team, driving alignment on annual and quarterly planning, execution and review processes Engage with key accounts to ensure seamless collaboration between DGW and partners, aligning annual business plan and securing mutual commitments Coordinate with internal teams (Sales, Marketing, Finance, Accounting, Supply Chain) to ensure alignment and support from cross departments during execution and channel development Achievements in DGW: Developing sales strategies to drive consumption and consistently achieving 100% of sales targets since 2022. Setting pricing based on costs, market value, and competition, resulting in a 28% profit increase in 2022. Successfully increased DGW’s market share among AARs retail, reaching Top 2 and progressing towards the No.1 position Drove market share growth in the NARs channel by successfully converting 5 NARs retailers to sell genuine products, aiming for AAR certification within the year

Develop supply plans according to regions, generating data for reports, controlling back-end programs’ reports, competition map update, Account team KPI progress and other paperwork to support sales team Assisted in collecting and generating data for review with team on weekly to monthly and quarterly basis Received programs’ information from sales team, followed up on final results, and cross-checked checked closing report provided by sales admin team Supported in collecting competitors’ prices in channel and filling in competition chart In charge of tracking Account team performance through sell-in/sell-out progress and conducting weekly KPI hit-rate update Handled paperwork requested by sales team. Build and optimize processes to minimize costs and improve work efficiency Work closely with other departments, handle and resolve issues that arise, both proactively and reactively.